Johannesburg, 24 February 2020:  The highly anticipated theme for the 2020 Future of Media Conference, presented in partnership with Vodacom and EziAds, will explore the paradigm shift that’s happening in the media environment where the industry is being challenged to change its way of doing things to become more effective.  The way in which the media industry engages with brands and the consumer is being re-written, and how this plays out will be the key focus of the Future of Media Conference that takes place on 23 July in Parktown, Johannesburg.

“How people consume media and engage with advertising is rapidly changing, and similarly requires media and brand owners to evolve their approach. Recognising the paradigm shift that is taking place is what has directed the focus that this year’s Future of Media Conference needs to take,” says Taryn Westoby, Head of Arena Events, a division of Arena Holdings, which hosts the event.

Sub-themes that will be revealed further as the programme takes shape over the next few weeks include tackling the ABC’s:

  • Advertising Anthropology
  • Branding Behaviourism
  • Content Creation

The themes will incorporate trends and trendspotting, media consumption and consumer behaviour, the influence of technology, cultural dynamics, immersive brand experiences, multi-channel marketing, personalisation and authenticity, fake news and deep-fakes, Artificial Intelligence (AI), chatbots and voice search amongst others.

Watch this space for an exciting international speaker announcement in the next week.

More information about previous Future of Media events can be found on the event website: Tickets are available at a cost of  R1 500 ex VAT each.

For partnership opportunities, please contact Cortney Hoyland |  To purchase tickets, please contact Lucy Rowley |


About the Arena Events

Arena Events draws on the editorial expertise and media-powerhouse advantage of Arena Holdings to deliver stimulating and engaging encounters that encourage excellence across South Africa’s various industries. Aligned to the thought-leadership of Arena’s prominent platforms like the Sunday Times, Financial Mail, Business Day, Sowetan, Business Day TV, The Home Channel and Ignition TV, we are committed to facilitating events that nurture the socio-economic success of our country. Our leading industry events include the Sunday Times Top 100 Companies, Sunday Times The Directors Event, Standard Bank SME Summit, Absa Business Day Supplier Development Awards, The Radio Awards, Sunday Times Gen Next, Sunday Times Top Brands, the Future of Media Conference, and a host of bespoke events for our clients.

Issued by:                 Samantha Pugh, Pugh Public Relations & Corporate Communications

e:   c:  071 874 5460

On behalf of:             Taryn Westoby, Head of the Arena Holdings Events Division

Samantha Pugh

Pugh Public Relations & Corporate Communications

c:  +27 (0)71 874 5460


Cape Town, South Africa

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