Standard Media
MPU
Max Initial File Size: 40kb
300x250px
Half Page Ad
Max Initial File Size: 40kb
300x600px
Leaderboard
Max Initial File Size: 40kb
728x90px
Super Leaderboard
Max Initial File Size: 40kb
1000x90px
Billboard
Max Initial File Size: 40kb
970x250px
In Article Sky
Max Initial File Size: 40kb
160x600px
Home Page Takeover
Rich Media
| Expanding Banners – Guideline sizes below (speak to your Sales Manager if you would like to request a different expanded dimension) | ||||||||
| Creative Set and Dimensions | Max Initial File Size | Max Additional File Load Size |
Subsequent Max Polite File Load Size |
Subsequent Max User Initiated File Load Size |
Subsequent Max User-Initiated Additional Streaming File Size |
Max Video & Animation Frame rate |
Maximum Animation Length (i.e. Flash™) |
Max Video Length |
| 300x250px expand bottom left to 300x600px | 40kb | 5kb | 100kb | *2mb for creative files | *Unlimited for streaming | 24 fps | 15 seconds | 30 seconds |
| 300x250px expand bottom left to 600x500px | 40kb | 5kb | 100kb | *2mb for creative files | *Unlimited for streaming | 24 fps | 15 seconds | 30 seconds |
| 300x600px expand left to 600x600px | 40kb | 5kb | 100kb | *2mb for creative files | *Unlimited for streaming | 24 fps | 15 seconds | 30 seconds |
| 728x90px expand down to 728x180px | 40kb | 5kb | 100kb | *2mb for creative files | *Unlimited for streaming | 24 fps | 15 seconds | 30 seconds |
| In-banner Videos | ||||||||
| 300x250px, 300x600px (Video) | 40kb | 5kb | 100kb | *2mb for creative files | N/A | 24 fps | 15 seconds | 30 seconds |
| 300x250px, 300x600px (Streaming) | 40kb | 5kb | 100kb | N/A | *Unlimited for streaming | 24 fps | 15 seconds | 30 seconds |
| Billboards, Filmstrips, Portraits, Sliders, Sidekicks and Pushdowns | 40kb | 5kb | 100kb | *2mb for creative files | *Unlimited for streaming | 24 fps | 15 seconds | 30 seconds |
| Variable | Please refer to IAB guidelines: http://www.iab.net/guidelines/508676/508767/displayguidelines – and above for expansion requirements | |||||||
Video
| Creative Set and Dimensions | Max Initial File Size | Max Additional File Load Size |
Subsequent Max Polite File Load Size |
Subsequent Max User Initiated File Load Size |
Subsequent Max User-Initiated Additional Streaming File Size |
Max Video & Animation Frame rate |
Maximum Animation Length (i.e. Flash™) |
Max Video Length |
| 640x480px (16:9) Preroll | 15mb | N/A | N/A | N/A | N/A | >15 fps | N/A | 15 seconds |
| 640x360px (4:3) Preroll | 15mb | N/A | N/A | N/A | N/A | >15 fps | N/A | 15 seconds |
| 300x250px Companion (Optional) | 40kb | 5kb | Not allowed for this unit | Not allowed for this unit | Not allowed for this unit | 24 fps | 15 seconds | Not allowed for this unit |
Mobile
| Creative Set and Dimensions | Max Initial File Size | Max Additional File Load Size |
Subsequent Max Polite File Load Size |
Subsequent Max User Initiated File Load Size |
Subsequent Max User-Initiated Additional Streaming File Size |
Max Video & Animation Frame rate |
Maximum Animation Length (i.e. Flash™) |
Max Video Length |
| 320x50px/300x50px Standard Banner | 10kb | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| 320x50px/300x50px Rich Media (max expanding 300x250px) | 35kb | N/A | N/A | *100kb | N/A | N/A | 15 seconds | 30 seconds |
| Mobile Takeover by Section | 10kb per banner | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| 300x50px banners top & bottom, booked as sponsorship | ||||||||
| Apps – TBA |
Mailers
| Creative Set and Dimensions | Max Initial File Size |
| 728x90px Newsletters | 40kb |
| 300x250px Newsletters | 40kb |
| 468x60px Newsletters | 40kb |
| Promo mailers | 250kb |
Helpful Terms
Helpful Terms
Banner: This is an advertisement that can be seen on a web page which links through to an advertiser’s website or product.
Below the fold: Below the fold ads are not visible until the user scrolls down on the webpage and then sees the advertisement.
Campaign: An advertising process from the initial creation of an advertisement to the end results.
Click Through: The action of a user clicking on an advertisement.
Clicks: The number of clicks that occur on an advertisement.
CPC: Cost per click is used to show the cost per a click on an advertisement.
CPM: A term used to define the cost per 1000 impressions.
Impression: A single display of an advertisement.
Native Ad: An advertisement designed to not detract from the overall look of an article or website.
Pageview: A term used to describe when a page of a website is viewed.
Unique Browsers: A site’s total number of users or visitors over a certain length of time.
Terms and Conditions
Terms and Conditions:
- All prices are quoted in CPM (Cost per thousand) unless stated otherwise
- Booking deadline 48 hours before go live
- Material deadline 48 hours before go live
- Minimum spend of R5,000.
- Discounts applied in line with spends and campaign duration.
- Costs exclude VAT and include agency commission.
- Accredited Agencies qualify for 16.5% agency comm and Agencies that pay within 30 days qualify for 17%
- Non account clients to pay COD.
- All inventory subject to availability
Specs:
- Display
- Creative
Formats:
- JPEG
- GIF
- PNG
- HTML5
- Third Party tags Accepted
