Johannesburg, 2 March 2020Arena Events, the organisers of the 2020 Future of Media Conference, have announced that Patrick Hanlon, international expert in the psychology of branding and best-selling author is confirmed as a guest speaker at the event. The Conference is set to attract the country’s leading marketing, branding, media and advertising strategists as they engage on various aspects affecting the industry today, including how the tech-evolution has changed the industry. The Future of Media Conference will take place on 23 July 2020, in Parktown Johannesburg.

Considered by many as the “Charles Darwin of branding”, Hanlon has gained global recognition for his work that centres around the construct of ‘brands as belief systems’ where social communities are built around a brand’s personality and ideals.  He has worked with clients including Google, Experian, Shopify, American Express, PayPal, Mondelez, Levi’s, Australian Wool Board (Woolmark), Upworthy, Kraft Foods, STAMBA Superfoods, Johnson & Johnson, Yum!, the United Nations, and start-ups including Brave, Hex and JackThreads.

Hanlon is the author of Primal Branding (2006) and The Social Code (2015), which are considered required reading at organisations including YouTube. Primal Branding is also taught at numerous tertiary institutions across the globe. Hanlon is featured as a subject matter expert in the 10-episode TV documentary series The Kennedy Files (2016) from Aspyr Media.  He is the founder and current CEO of – a global brand and strategic innovation practice for ‘billion dollar brands and those who want to become billion dollar brands.’

About his participation at the Future of Media Conference, Hanlon says: “Joburg is the centre of Africa—every major corporation has its headquarters there—and the future of media will probably happen there first. So it’s important to know what’s coming. It’s probably not what you’re imagining!”

The Future of Media Conference is presented in partnership with Vodacom, and the line-up will be announced in due course. Additional information about previous Future of Media events can be found on the event website:

For sponsorship opportunities, please contact Cortney Hoyland |  To book your tickets, please contact Jade Fleishman |


About Arena Events

Arena Events draws on the editorial expertise and media-powerhouse advantage of Arena Holdings to deliver stimulating and engaging encounters that encourage excellence across South Africa’s various industries. Aligned to the thought-leadership of Arena’s prominent platforms like the Sunday Times, Financial Mail, Business Day, Sowetan, Business Day TV, The Home Channel and Ignition TV, we are committed to facilitating events that nurture the socio-economic success of our country. Our leading industry events include the Sunday Times Top 100 Companies, Sunday Times The Directors Event, Standard Bank SME Summit in association with Business Day TV, Absa Business Day Supplier Development Awards, The Radio Awards, Sunday Times Gen Next, Sunday Times Top Brands, the Future of Media Conference, MOST Awards, and a host of bespoke events for our clients.

Issued by:                 Samantha Pugh, Pugh Public Relations & Corporate Communications

e:   c:  071 874 5460

On behalf of:             Taryn Westoby, Head of the Arena Holdings Events Division


Samantha Pugh

Pugh Public Relations & Corporate Communications

c:  +27 (0)71 874 5460


Cape Town, South Africa

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