Unleash your inner Unicorn! Entries are open for the Financial Mail Creative Challenge

Johannesburg, 08 August 2019: The Financial Mail has thrown down the gauntlet for SA’s creative agencies, inviting them to unleash their inner unicorns for the 2019 FM Creative Challenge. As a firm fixture in the annual creative calendar, the FM Creative Challenge is an opportunity for agencies to connect their clients’ brand messaging with current news events and headlines, and create high-impact tactical print ads for the opportunity of free placement in the weekly Financial Mail magazine.

“Owing to the outstanding quality of work we’ve seen in previous years, and the high levels of competition between agencies, we’ve upped the stakes for this year’s entries,” says Eben Gewers, Head of Advertising at Tiso Blackstar.

Each agency team that has their ad chosen by Financial Mail editor, Rob Rose, for publication in the printed edition of the Financial Mail, will receive a R5,000 shopping voucher. The advertisement will also be submitted as an entry in the Best Tactical Print Ad category of the prestigious FM AdFocus Awards.  All the FM Creative Challenge finalists will be invited to an exclusive lunch with the editor.

The overall agency winner of the FM Creative Challenge will be announced at the FM Adfocus Awards in November. In addition to the accolade (and R20,000 worth of shopping vouchers!), the winning agency will be rewarded with a full page advert in FM AdFocus, to promote either the agency or a client of their choice, as well as an editorial feature on the agency and the winning creative team.

The FM Creative Challenge is open to all creative agencies, and runs from 1 August 2019 until 27 September 2019.  The content of the advert must relate to any news story during that period.

While the Financial Mail offers comprehensive weekly coverage of investment, business, and political trends, the FM Life section focuses on travel, food & wine, entertainment, art and design. Financial Mail covers Property, as well as Technology, and the latest apps and gadgets.

Gewers says the FM Creative Challenge is an outstanding platform to showcase creative excellence and the ongoing effectiveness of print advertising: “It’s an opportunity for copy writers and art directors to flex their creative muscles, and deliver something special and impactful for their clients, and the high net worth Financial Mail reading audience.”

All weekly winners and shortlisted ads will be hosted on site for the duration of the campaign.

The Financial Mail is published every Thursday.

For additional information about entries, deadlines and ad specifications, visit or contact Wendy Wright, Business Manager: BDFM | 011 280 3151 |


For media queries, please contact Samantha Pugh.

Issued by:                  Samantha Pugh, Pugh Public Relations & Corporate Communications

e:   c:  071 874 5460

On behalf of:            Eben Gewers, Head of Advertising, Tiso Blackstar Group.

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