MEDIA RELEASE:

The favourite brands of SA’s youth announced in the 2018 Sunday Times Generation Next survey

@ST_GenNext  #GenNext2018

Johannesburg, 15 June 2018:  The top performing brands in the 2018 Sunday Times Generation Next youth survey were announced at the highly anticipated Sunday Times Generation Next Awards that took place yesterday in Sandton.  Nike was once again awarded as the Uber Cool Overall Brand, followed by Samsung and adidas in 2nd and 3rd place respectively. Nike was also awarded as the Coolest Shoe/Footwear Brand, and the one with the Coolest Brand Slogan, Just Do It!

Now in its 14th year, the  Sunday Times Generation Next Youth survey, in association with leading youth market specialists, HDI Youth Marketeers polls more than twelve thousand youths from around the country, across more than seventy categories, and is considered the leading barometer of what SA’s kids, teens and young adults find on-trend and aspirational.

Reardon Sanderson, GM Group Sales & Marketing at Tiso Blackstar says: “The Sunday Times Generation Next survey is a great insight into how the youth perceive and attribute value to brands in a highly competitive market.  It’s always important for brands to understand how a very switched-on youth segment makes decisions, as they’ll soon be the income-earners of tomorrow.  The results can have a strong impact on the tactics and longer term marketing strategies that brands put in place, and the Sunday Times recognises the very important role this survey plays for advertisers.”

Bongani Chinkanda, CEO of HDI Youth Marketeers, says the internet and social media are having increasing impact on SA’s youth, and the choices they make as consumers. “In the past 60 seconds, 500 hours of video content have been uploaded on Youtube, 3.3 million Facebook posts have gone up , 29 million Whatsapp messages have been exchanged, and a total of 3.8 million Google searches made. This shows how digital has taken over in the past 14 years. With Google and Facebook being the biggest digital media platforms in the world, it shows the importance of brands going digital and being intentional when reaching youth”

Nike, Samsung, adidas, Trace Urban, Top Gear, Whatsapp and Nivea were the only brands to achieve Coolest brand status in two or more categories of the survey.

Fifteen of the 74 categories surveyed saw new category winners from those in 2017.  However, brands that continued to land favourably with SA’s youth, and hold on to the Coolest top spot in their respective categories included:  Nike, FNB, Samsung, Mr Price, SAA, Colgate, Nestlé Hot Chocolate, Protea Hotels, TotalSPORTS, DStv, Identity, Vodacom, KOO, Mercedes Benz, CNA, Engen, Sun City, Trace Urban, Cartoon Network, Pick ‘n Pay, MetroFM, Top Gear, McDonald’s, Spur, Red Bull Energy Drink, Doritos, Coca-Cola, Mugg & Bean, Always, Avon, WhatsApp,  Tom & Jerry, FIFA, Magnum, Daily Sun, Dark & Lovely, University of Cape Town (UCT), Bic, Playgirl, Whiskers, Whatsapp, Dove, Nutella, Nivea, Rosebank College and Parmalat. The Sunday Times continues its run as the Coolest Weekly Newspaper.

Only one new category was included in the 2018 survey, where Toys R Us came out as the Coolest Toy Store.

In the celebrity and entertainment categories, Kaizer Chiefs and Bafana Bafana soccer-star Siphiwe Tshabalala came out as the Coolest Local Sportsperson.  Both MetroFM  and the SABC drama, Uzalo, were again named as the Coolest Radio Station and Coolest TV Soap respectively.  Black Coffee continued his reign as Coolest Local DJ, and Trevor Noah remains Coolest Local Male Celebrity and the Coolest Local TV Star.  Babes Wodumo was named Coolest Local Female Celebrity for the second year running.

Nasty C, who also performed at the Awards, was named Coolest Local Music Star.

The polling results and analyses across all categories will be published in a supplement accompanying the Sunday Times edition of 17 June 2018.

Headline partners for the 2018 Sunday Times Generation Next include Nedbank, Brand South Africa, and Kotex.

-ends-

Results of the 2018 Sunday Times Generation Next Survey, conducted by HDI Youth Marketeers:

Q1 Coolest Banks 2018 Q1 Coolest Banks 2017
1 FNB FNB
2 Capitec Bank Capitec Bank
3 Standard Bank Standard Bank
4 ABSA ABSA
5 Nedbank Nedbank
6 African Bank African Bank
7 Bidvest Bank Bidvest Bank
8 Investec Rand Merchant Bank
9 Rand Merchant Bank al Baraka Bank
10 Other Other
Q2 Coolest Cellphones 2018 Q2 Coolest Cellphones 2017
1 Samsung Samsung
2 Apple iPhone Apple iPhone
3 Huawei Huawei
4 Hisense Sony
5 Sony Nokia
6 Nokia Hisense
7 LG Blackberry
8 Mobicel LG
9 Blackberry Mobicel
10 Other Other
Q3 Coolest Clothing Stores 2018 Q3 Coolest Clothing Stores 2017
1 Mr Price Mr Price
2 TotalSPORTS Sportscene
3 Sportscene Edgars
4 Woolworths Markham
5 Edgars TotalSPORTS
6 Markham Woolworths
7 Cotton On Identity
8 Identity Truworths
9 Truworths Cotton On
10 H&M H&M
Q4 Coolest Domestic Airlines 2018 Q4 Coolest Domestic Airlines 2017
1 SAA (South African Airways) SAA (South African Airways)
2 Mango Mango
3 BA (British Airways) BA (British Airways)
4 Safair kulula.com
5 kulula.com Safair
6 Other Other
Q5 Coolest Toothpaste 2018 Q5 Coolest Toothpaste 2017
1 Colgate Colgate
2 Aquafresh Aquafresh
3 Sensodyne Sensodyne
4 Oral-B Oral-B
5 Closeup Closeup
6 Mentadent P Pepsodent
7 Pepsodent Mentadent P
8 Other Other
Q6 Coolest Clothing Brands 2018 Q6 Coolest Clothing Brands 2017
1 adidas Nike
2 Nike adidas
3 Gucci Redbat
4 Puma Jordan
5 Redbat Guess
6 Lacoste Puma
7 Guess Uzzi
8 Jordan Gucci
9 Versace Identity
10 Polo Lacoste
Q7 Coolest Dairy Drinks 2018 Q7 Coolest Dairy Drinks 2017
1 Nestlé Hot Chocolate Nestlé Hot Chocolate
2 MILO UltraMel Custard
3 Tropika MILO
4 UltraMel Custard Tropika
5 Yogi Sip Yogi Sip
6 Steri Stumpie Steri Stumpie
7 Super M Super M
8 Nesquik Mayo
9 Mayo Nesquik
10 Parmalat Everfresh CLOVER MMMilk Vanilla
Q8 Coolest Hotel Groups 2018 Q8 Coolest Hotel Groups 2017
1 Protea Hotels Protea Hotels
2 Sun International Sun International
3 Hilton Hotels & Resorts Hilton Hotels & Resorts
4 Tsogo Sun City Lodge/Town Lodge/Road Lodge
5 City Lodge/Town Lodge/Road Lodge Tsogo Sun
6 InterContinental Hotels & Resorts Radisson Blu
7 Radisson Orion
8 Other Other
Q9 Coolest Brand Slogans 2018 Q9 Coolest Brand Slogans 2017
1 Just do it (Nike) Just do it (Nike)
2 I’m lovin’ it (McDonald’s) I’m lovin’ it (McDonald’s)
3 All in (adidas) All in (adidas)
4 A taste for life (Spur) A taste for life (Spur)
5 So good (KFC) So good (KFC)
6 Have a break, have a Kit Kat (Kit Kat) Have a break, have a Kit Kat (Kit Kat)
7 Forever Faster (Puma) The power is in your hands (Cell C)
8 Open Happiness (Coca-Cola) Enjoy every moment (Wimpy)
9 Life’s Good (LG) Forever Faster (Puma)
10 Moving Forward (Standard Bank) make.believe (Sony)
Q10 Coolest Shopping Malls 2018 Q10 Coolest Shopping Malls 2017
1 Mall of Africa Sandton City
2 Sandton City Mall of Africa
3 Gateway Theatre of Shopping Gateway Theatre of Shopping
4 V&A Waterfront V&A Waterfront
5 The Pavilion Rosebank Mall
6 Canal Walk Canal Walk
7 Mall of the South The Pavilion
8 Rosebank Mall Mall of the South
9 Eastgate Shopping Centre Maponya Mall
10 Galleria Mall N1 City Mall
Q11 Coolest Footwear/shoe store 2018 Q11 Coolest Footwear/shoe store 2017
1 TotalSPORTS TotalSPORTS
2 Sportscene Sportscene
3 Spitz Spitz
4 Studio 88 Studio 88
5 Tekkie Town Edgars
6 Edgars Tekkie Town
7 Shoe City Shoe City
8 Foot Gear Rage
9 Rage Foot Gear
10 Other Other
Q12 Coolest Companies 2018 Q12 Coolest Companies 2017
1 DStv DStv
2 BMW BMW
3 Nike Apple
4 Apple Samsung
5 Samsung Nike
6 Google Google
7 Coca-Cola Woolworths
8 Woolworths Coca-Cola
9 Pick n Pay Microsoft
10 Microsoft KFC
Q13 Coolest South African Fashion Brands 2018 Q13 Coolest South African Fashion Brands 2017
1 Identity Identity
2 Redbat Uzzi
3 Uzzi LEGiT
4 LEGiT LTD
5 LTD Black Coffee
6 Black Coffee Ackermans
7 Jet Jet
8 David Tlale Red
9 Ama Kip Kip Cashtime
10 Maxhosa David Tlale
Q14 Coolest Telecomms Providers 2018 Q14 Coolest Telecomms Providers 2017
1 Vodacom Vodacom
2 Cell C Cell C
3 Telkom/Telkom Mobile (8ta) MTN
4 MTN Telkom/Telkom Mobile (8ta)
5 Virgin Mobile Virgin Mobile
6 Other Other
Q15 Coolest Tinned Food 2018 Q15 Coolest Tinned Food 2017
1 KOO KOO
2 All Gold All Gold
3 Lucky Star Lucky Star
4 Bull Brand Bull Brand
5 Rhodes Rhodes
6 John West John West
7 Saldanha Saldanha
8 Other Other
Q16 Coolest Ultra Luxury Motor Vehicles 2018 Q16 Coolest Ultra Luxury Motor Vehicles 2017
1 Lamborghini Lamborghini
2 Ferrari Ferrari
3 Bugatti Bugatti
4 Porsche Rolls-Royce
5 Rolls-Royce Porsche
6 Aston Martin Aston Martin
7 Bentley Bentley
8 Maserati Pagani Zonda
9 Other Other
Q17 Coolest Motor Vehicles 2018 Q17 Coolest Motor Vehicles 2017
1 Mercedes-Benz Mercedes-Benz
2 BMW BMW
3 Range Rover Audi
4 Audi Range Rover
5 Jaguar Jaguar
6 Volkswagen Volkswagen
7 Jeep Jeep
8 Mini Cooper Mini Cooper
9 Land Rover Toyota
10 Toyota Land Rover
Q18 Coolest Stationery Store 2018 Q18 Coolest Stationery Store 2017
1 C N A C N A
2 Game Game
3 Checkers Waltons
4 Pick n Pay Pick n Pay
5 Waltons Checkers
6 PNA PNA
7 Pep Pep
8 Other Other
Q19 Coolest Petrol Stations 2018 Q19 Coolest Petrol Stations 2017
1 Engen Engen
2 Shell Caltex
3 Caltex Shell
4 Total Total
5 BP BP
6 Sasol Sasol
7 Other Other
Q20  Coolest Local Entertainment Places 2018 Q20  Coolest Local Entertainment Places 2017
1 Sun City Sun City
2 Gold Reef City Gold Reef City
3 uShaka Marine World uShaka Marine World
4 The National Zoo Carnival City
5 Carnival City The National Zoo
6 GrandWest Casino Montecasino
7 Montecasino Gateway Theatre of Shopping
8 Gateway Theatre of Shopping GrandWest Casino
9 Ster Kinekor Ratanga Junction Theme Park
10 Bounce Suncoast Casino
Q21 Coolest Console/Computer Games 2018 Q21 Coolest Console/Computer Games 2017
1 FIFA FIFA
2 Grand Theft Auto (GTA) Grand Theft Auto (GTA)
3 Subway Surfers Subway Surfers
4 Need for Speed Need for Speed
5 Candy Crush Saga Candy Crush Saga
6 Call of Duty Call of Duty
7 God of War WWE
8 Minecraft The Sims
9 The Sims Pac-Man
10 Super Mario Minecraft
Q22 Coolest Hi-Tech Gadgets 2018 Q22 Coolest Hi-Tech Gadgets 2017
1 Apple iPhone Xbox
2 Xbox Apple iPhone
3 Playstation Playstation
4 Samsung Galaxy Tab Samsung Galaxy Tab
5 Computer / Laptop Apple iPad
6 Apple iPad Hoverboard
7 Cellphone Cellphone
8 Hoverboard Computer
9 TV PSP
10 PSP (Playstation Portable) Apple iPod
Q23 Coolest Computer Brands 2018 Q23 Coolest Computer Brands 2017
1 Samsung Samsung
2 Apple Mac Apple Mac
3 Hisense Sony
4 Microsoft Microsoft
5 Lenovo Lenovo
6 Sony LG
7 HP HP
8 LG Hisense
9 Dell Acer
10 Acer Dell
Q24 Coolest Weekly Newspapers 2018 Q24 Coolest Weekly Newspapers 2017
1 Sunday Times Sunday Times
2 Sunday Sun City Press
3 City Press Sunday Sun
4 Soccer Laduma Soccer Laduma
5 Sunday World Sunday World
6 Saturday Star Rapport
7 Rapport Sondag
8 Sunday Tribune Sunday Tribune
9 Other Other
Q25 Coolest Ice-Creams 2018 Q25 Coolest Ice-Creams 2017
1 Magnum Magnum
2 Oreo Oreo
3 Nestle Bar-One Nestle Bar-One
4 Cornetto Cornetto
5 Nestle Country Fresh Nestle King Cone
6 Polar Ice Cream Nestle Country Fresh
7 Nestle King Cone Ola Paddle Pop
8 Ola Paddle Pop Nestle Farmhouse
9 Nestle Farmhouse Polar
10 Other Other
Q26 Coolest Daily Newspapers 2018 Q26 Coolest Daily Newspapers 2017
1 Daily Sun Daily Sun
2 Daily News Daily News
3 Times Live The Times
4 The Daily Voice The Voice
5 The Citizen The Star
6 The Star Sowetan
7 Die Burger The Citizen
8 New Age New Age
9 The Mercury Die Burger
10 The Sowetan The Mercury
Q27 Coolest TV Channels 2018 Q27 Coolest TV Channels 2017
1 TRACE Urban (DStv 325) TRACE Urban (DStv 325)
2 Cartoon Network (DStv 301) Cartoon Network (DStv 301)
3 SuperSport (DStv 200-238) Disney Channel (DStv 303)
4 Mzansi Magic (DStv 161) Mzansi Magic (DStv 161)
5 Disney Channel (DStv 303) SuperSport (DStv 200-221)
6 Nickelodeon (DStv 305) MTV Base (DStv 322)
7 M-Net (DStv 101) Disney XD (DStv 304)
8 Channel O (DStv 320) M-Net (DStv 101)
9 Disney XD (DStv 304) Nickelodeon (DStv 305)
10 SABC 1 Vuzu (DStv 116)
Q28 Coolest TV Music Channels 2018 Q28 Coolest TV Music Channels 2017
1 TRACE Urban (DStv 325) TRACE Urban (DStv 325)
2 Channel O (DStv 320) Channel O (DStv 320)
3 MTV Base (DStv 322) MTV Base (DStv 322)
4 TRACE Africa (DStv 326) MTV (DStv 130)
5 MTV (DStv 130) TRACE Africa (DStv 326)
6 Mzanzi Magic Music (DStv 321) Mzanzi Magic Music (DStv 321)
7 One Gospel (DStv 331) One Gospel (DStv 331)
8 Soundcity (DStv 327) VH1 Classic (DStv 323)
9 Other Other
Q29 Coolest TV Programmes/series 2018 Q29 Coolest TV Programmes/series 2017
1 Ridiculousness Ridiculousness
2 K.C. Undercover K.C. Undercover
3 The Vampire Diaries The Vampire Diaries
4 The Flash The Big Bang Theory
5 The Big Bang Theory The Flash
6 Lockdown Pretty Little Liars
7 Teen Wolf Game of Thrones
8 Game of Thrones Teen Wolf
9 How to Get Away with Murder NCIS
10 NCIS Supergirl
Q30 Coolest Community Programmes 2018 Q30 Coolest Community Programmes 2017
1 Khumbul’ekhaya Save the Rhino
2 Speak Out Add Hope (KFC)
3 Add Hope (KFC) Soul City
4 Save the Rhino Khumbul’ekhaya
5 Soul Buddyz Soul Buddyz
6 Soul City loveLife
7 LoveLife 100% Youth
8 Supersport Let’s Play Initiative Gift of the Givers Foundation
9 Boys and Girls Clubs of South Africa Brothers for Life
10 Neighbourhood Watch SA Feed the Needy Foundation
Q31 Coolest Cartoon Shows 2018 Q31 Coolest Cartoon Shows 2017
1 The Regular Show Tom and Jerry
2 Tom and Jerry The Regular Show
3 Mr. Bean (animation) Dragon Ball Z
4 Teen Titans Sofia the First
5 Sofia the First Teen Titans
6 Dragon Ball Z The Simpsons
7 The Simpsons Spongebob Squarepants
8 Spongebob Squarepants Naruto
9 Lab Rats Mr. Bean (animation)
10 Phineas & Ferb Phineas & Ferb
Q32 Coolest TV Soaps 2018 Q32 Coolest TV Soaps 2017
1 Uzalo Uzalo
2 The Queen Empire
3 7de Laan Skeem Saam
4 IsiBaya 7de Laan
5 Empire IsiBaya
6 Skeem Saam Generations – The Legacy
7 Generations – The Legacy The Queen
8 Scandal Isidingo
9 The Bold & the Beautiful Muvhango
10 Rhythm City The Bold & the Beautiful
Q33 Coolest Kids TV Channels 2018 Q33 Coolest Kids TV Channels 2017
1 Cartoon Network (DStv 301) Cartoon Network (DStv 301)
2 Nickelodeon (DStv 305) Disney (DStv 303)
3 Disney (DStv 303) Disney XD (DStv 304)
4 Disney XD (DStv 304) Nickelodeon (DStv 305)
5 Boomerang (DStv 302) Boomerang (DStv 302)
6 Disney Junior (DStv 309) Disney Junior (DStv 309)
7 NickTOONS (DStv 308) NickTOONS (DStv 308)
8 eToons (DStv 311 and eTV) YoTV (SABC 1)
9 JimJam (DStv 310) Craz-e (eTV)
10 Nick Jr. (DStv 307) JimJam (DStv 310)
Q34 Coolest Reality TV Shows 2018 Q34 Coolest Reality TV Shows 2017
1 Idols SA Idols SA
2 Wipeout Cake Boss
3 Cake Boss Wipeout
4 SA’s Got Talent SA’s Got Talent
5 Our Perfect Wedding Our Perfect Wedding
6 Keeping up with the Kardashians Big Brother
7 Date My Family Keeping up with the Kardashians
8 Survivor Fear Factor
9 Steve Harvey Survivor
10 The Ellen DeGeneres Show Zaziwa
Q35 Coolest Music Store/website/streaming 2018 Q35 Coolest Music Retailers Online/Physical Stores 2017
1 YouTube Google Play Store
2 Google Play Store iTunes/ Apple music
3 iTunes/ Apple music Musica
4 Musica Youtube2mp3
5 JOOX Tubidy
6 Tubidy Game
7 MP3 Juices Mp3 Skull
8 Youtube2mp3 MP3 Juices
9 SoundCloud Waptrick
10 Mp3 Skull Zamob
*Slight change in category name
Q36 Coolest Radio Stations 2018 Q36 Coolest Radio Stations 2017
1 Metro FM Metro FM
2 Ukhozi FM 5FM
3 5FM Umhlobo Wenene FM
4 East Coast Radio Ukhozi FM
5 947 (Highveld) East Coast Radio
6 Umhlobo Wenene FM Lesedi FM
7 Jacaranda 94.7 (Highveld)
8 Lesedi FM Jacaranda
9 KFM YFM
10 Good Hope FM KFM
Q37 Coolest Magazines 2018 Q37 Coolest Magazines 2017
1 Top Gear Top Gear
2 Car Car
3 YOU Drum
4 Drum YOU
5 True Love True Love
6 Move! Drama
7 People Move!
8 Speed & Sound Speed & Sound
9 TeenZone TeenZone
10 Bona People
Q37 Coolest Female Magazines 2018 Q37 Coolest Female Magazines 2017
1 YOU Drum
2 Drum YOU
3 True Love True Love
4 Move! Drama
5 People TeenZone
6 Top Gear Move!
7 TeenZone Top Gear
8 Car Home Choice
9 Glamour People
10 Destiny Cosmopolitan
Q37 Coolest Male Magazines 2018 Q37 Coolest Male Magazines 2017
1 Top Gear Top Gear
2 Car Car
3 Speed & Sound Speed & Sound
4 Drum Drum
5 YOU YOU
6 Move! Men’s Health
7 True Love Drama
8 People Move!
9 TeenZone True Love
10 HYPE People
Q38 Coolest Breakfast Cereals 2018 Q38 Coolest Breakfast Cereals 2017
1 Kellogg’s Corn Flakes Nestlé MILO
2 Nestlé MILO Kellogg’s Corn Flakes
3 Kellogg’s Coco Pops Kellogg’s Coco Pops
4 Jungle Oats Jungle Oats
5 Nestle Bar-One Bar-One
6 Bokomo Weet Bix ProNutro
7 Kellogg’s Rice Krispies Bokomo Weet Bix
8 FutureLife FutureLife
9 Kellogg’s All Bran Flakes Kellogg’s Rice Krispies
10 Bokomo ProNutro Kellogg’s All Bran Flakes
Q39 Coolest International Celebrities  2018 Q39 Coolest International Celebrities  2017
1 Cristiano Ronaldo Cristiano Ronaldo
2 Lionel Messi Chris Brown
3 Nicki Minaj Lionel Messi
4 Cardi B Rihanna
5 Chris Brown Beyonce
6 Vin Diesel Drake
7 Drake Nicki Minaj
8 Rihanna Kevin Hart
9 Beyonc‚ Will Smith
10 Dwayne Johnson (The Rock) Adele
Q40 Coolest Local Screen/TV Star 2018 Q40 Coolest Local Screen/TV Star 2017
1 Trevor Noah Trevor Noah
2 Leon Schuster Pearl Thusi
3 Pearl Thusi Minnie Dlamini
4 Somizi Mhlongo Jessica Nkosi
5 Nomzamo Mbatha Pearl Modiadie
6 Jessica Nkosi Somizi Mhlongo
7 Minnie Dlamini Amanda du-Pont
8 Pearl Modiadie Boity Thulo
9 Connie Ferguson Nomzamo Mbatha
10 Boity Thulo Bonang Matheba
Q41 Coolest Grocery Stores  2018 Q41 Coolest Grocery Stores  2017
1 Pick n Pay Pick n Pay
2 Woolworths Food Woolworths Food
3 Checkers Checkers
4 Spar Spar
5 Game Shoprite
6 Shoprite Game
7 Food Lovers Market Makro
8 Makro Food Lovers Market
9 Fruit & Veg City Fruit & Veg City
10 Cambridge Food Kit Kat Cash & Carry
Q42 Coolest Fast Food Places  2018 Q42 Coolest Fast Food Places  2017
1 McDonald’s McDonald’s
2 KFC KFC
3 Nando’s Debonairs
4 Burger King Nando’s
5 Debonairs Burger King
6 Steers Steers
7 Roman’s Pizza Roman’s Pizza
8 Chicken Licken Wimpy
9 Wimpy Chicken Licken
10 Domino’s Pizza Hungry Lion
Q43 Coolest Eat Out Places 2018 Q43 Coolest Eat Out Places 2017
1 Spur Spur
2 Nando’s Nando’s
3 Mugg & Bean Wimpy
4 Wimpy Mugg & Bean
5 RocoMamas Ocean Basket
6 Ocean Basket RocoMamas
7 John Dory’s Panarottis
8 Panarottis John Dory’s
9 Mike’s Kitchen Primi Piatti
10 Galito’s Dros
Q44 Coolest Energy Products  2018 Q44 Coolest Energy Products  2017
1 Red Bull Energy Drink Red Bull Energy Drink
2 Powerade Powerade
3 Monster Energy Monster Energy
4 Energade Energade
5 Dragon Energy Drink Dragon Energy Drink
6 Play Energy Drink Play Energy Drink
7 Reboost Energy Drink Lucozade
8 Lucozade Score Energy Drink
9 Score Energy Drink Jungle Energy Bar
10 Jungle Energy Bar Energizer Energy Drink
Q45 Coolest Snacks 2018 Q45 Coolest Snacks 2017
1 Doritos Doritos
2 Lay’s Lay’s
3 Oreo Simba Chips
4 Simba Chips Oreo
5 Pringles Pringles
6 Nik Naks Nik Naks
7 Fritos Jumping Jack Popcorn
8 Jungle Energy Bar Fritos
9 Go-Slo’s Naks Bakers Mini Cheddars
10 Bakers Mini Cheddars Willards Cheese Curls
Q46 Coolest Cold Drinks  2018 Q46 Coolest Cold Drinks  2017
1 Coca-Cola Coca-Cola
2 Appletiser Appletiser
3 Fanta Fanta
4 Sprite Sprite
5 Iron Brew Iron Brew
6 Twist Twist (Lemon Twist)
7 Sparletta Creme Soda Sparletta Creme Soda
8 Stoney Ginger Beer Stoney Ginger Beer
9 Pepsi Pepsi
10 Coo-ee Sparletta Sparberry
Q47 Coolest Universities 2018 Q47 Coolest Universities 2017
1 University of Cape Town (UCT) University of Cape Town (UCT)
2 University of Johannesburg (UJ) University of Johannesburg (UJ)
3 UNISA UNISA
4 University of KwaZulu-Natal (UKZN) University of Witwatersrand (WITS)
5 University of Witwatersrand (WITS) University of Pretoria (TUKS)
6 Durban University of Technology University of KwaZulu-Natal (UKZN)
7 University of Pretoria (TUKS) Stellenbosch University (Maties)
8 Stellenbosch University (Maties) Durban University of Technology
9 University of Western Cape (UWC) Nelson Mandela Metropolitan University
10 University of The Free State University of Western Cape (UWC)
Q48 Coolest Sweets 2018 Q48 Coolest Sweets 2017
1 Pin Pop Jelly Tots
2 Jelly Tots Pin Pop
3 Smarties Maynards Wine Gums
4 Mentos Smarties
5 Fizzer Maynards Jelly Babies
6 Maynards Jelly Babies Astros
7 Yogueta Yogueta
8 Maynards Wine Gums Fizzer
9 Smoothies Smoothies
10 Halls Mentos
Q49 Coolest Chocolates 2018 Q49 Coolest Chocolates 2017
1 Ferrero Rocher Bar-One
2 Bar-One Ferrero Rocher
3 Lindt Lindor Kit Kat
4 Kit Kat Lindt Lindor
5 Lunch Bar Aero
6 Aero Lunch Bar
7 Cadbury Dairymilk Cadbury Dairymilk
8 PS Bar 5 Star
9 Cadbury Oreo Bubbly Cadbury Bubbly
10 5 Star Milky Bar
Q50 Coolest Coffee Shops  2018 Q50 Coolest Coffee Shops  2017
1 Mugg & Bean Mugg & Bean
2 McDonald’s McCafe McDonald’s McCafe
3 Wimpy Wimpy
4 Spur Spur
5 Starbucks Cappuccino’s
6 Cappuccino’s Starbucks
7 Woolworths Cafe Woolworths Cafe
8 Dunkin’ Donuts News Cafe
9 Wild Bean Cafe Dunkin’ Donuts
10 News café FEGO Caffe
Q51 Coolest Animated Brands or Entertainment Characters 2018 Q51 Coolest Animated Brands or Entertainment Characters 2017
1 Tom and Jerry Tom and Jerry
2 Minions Minions
3 SpongeBob SquarePants SpongeBob SquarePants
4 Smurfs Smurfs
5 Mr. Bean (animation) Sofia the First
6 Mordecai Rigby
7 Rigby Mr. Bean (animation)
8 Sofia the First Mordecai
9 Goku Goku
10 Spiderman Spiderman
Q52 Coolest Chewing Gum  2018 Q52 Coolest Chewing Gum  2017
1 Stimorol Orbit
2 Orbit Stimorol
3 Infinity (Stimorol) Infinity (Stimorol)
4 Chappies Chappies
5 Mentos Clorets
6 Clorets Mentos
7 Airwaves Airwaves
8 Dentyne Dentyne
9 Big Time Dubble Bubble
10 Beechies Big Time
Q53 Coolest Stationery  2018 Q53 Coolest Stationery  2017
1 Bic Bic
2 Staedtler Staedtler
3 Pritt Pritt
4 Pilot Marlin
5 Marlin Penflex
6 Penflex Pilot
7 Croxley Parker
8 Tipp-Ex Tipp-Ex
9 Other Other
Q54 Coolest Male Deodorants  2018 Q54 Coolest Male Deodorants  2017
1 NIVEA Men Playboy
2 Playboy English Blazer
3 English Blazer AXE
4 AXE adidas
5 Boss by Hugo Boss Hugo Boss
6 adidas Nivea
7 Shield Old Spice
8 Old Spice Shield
9 Brut Brut
10 Dove Dove
Q55 Coolest Female Deodrants 2018 Q55 Coolest Female Deodrants 2017
1 Playgirl Playgirl
2 Avon Avon
3 adidas Pink Happiness
4 Nivea adidas
5 Dove Nivea
6 Pink Happiness Dove
7 Yardley Yardley
8 Shield Hoity Toity
9 Shower To Shower Revlon
10 Hoity Toity Shield
Q56 Coolest Pet Food  2018 Q56 Coolest Pet Food  2017
1 Whiskers Whiskers
2 Husky Husky
3 BOSS BOSS
4 Bob Martin Bob Martin
5 Pedigree Pedigree
6 Dogmor Dogmor
7 Bobtail Bobtail
8 Montego Montego
9 Epol Epol
10 Other Other
Q57 Coolest Feminine Hygiene Products 2018 Q57 Coolest Feminine Hygiene Products 2017
1 Always Always
2 Kotex Kotex
3 Stayfree Stayfree
4 Lil-Lets Lil-Lets
5 Comfitex Lifestyle
6 Libresse Libresse
7 GynaeGuard Tampax
8 Femagene GynaeGuard
9 Other Other
Q58 Coolest Specialist Health, Beauty, & Accessory Stores  2018 Q58 Coolest Specialist Health, Beauty, & Accessory Stores  2017
1 Dis-Chem Clicks
2 Clicks Woolworths
3 Woolworths Avon
4 Edgars Dis-Chem
5 Avon American Swiss
6 American Swiss Edgars (Red Square)
7 The Body Shop Body Shop
8 Foschini MAC store
9 MAC store Beauty Zone
10 Lovisa Lovisa
Q59 Coolest Make-Up Brands 2018 Q59 Coolest Make-Up Brands 2017
1 Avon Avon
2 Revlon Revlon
3 POND’S MAC
4 MAC L’Oreal
5 L’Oreal Elizabeth Arden
6 Yardley Yardley
7 Elizabeth Arden Estee Lauder
8 Maybelline Justine
9 Black Opal Bobbi Brown
10 Kylie Cosmetics by Kylie Jenner Maybelline
Q60 Coolest Social Media Platforms 2018 Q60 Coolest Social Media Platforms 2017
1 WhatsApp WhatsApp
2 Facebook Facebook
3 Instagram Instagram
4 YouTube YouTube
5 Google+ Twitter
6 Snapchat Google+
7 Twitter Snapchat
8 BBM BBM
9 Skype Musical.ly
10 We Chat We Chat
Q61 Coolest Soap Bars  2018 Q61 Coolest Soap Bars  2017
1 Dove Dove
2 Lux Lux
3 Protex Protex
4 Nivea Dettol
5 Dettol Nivea
6 Lifebouy Lifebouy
7 Johnson’s & Johnson’s Sunlight
8 Sunlight Johnson’s & Johnson’s
9 Savlon Savlon
10 Gentle Magic Palmolive
Q62 Coolest Haircare Products 2018 Q62 Coolest Haircare Products 2017
1 Dark & Lovely Dark & Lovely
2 Nivea TRESemme
3 Avon Head & Shoulders
4 Head & Shoulders Avon
5 Dove Dove
6 TRESemme Sofn’free
7 Easy Waves Amla Oil
8 Sofn’free L’Oreal
9 L’Oreal Revlon
10 Revlon Easy Waves
Q63 Coolest Spread/Sauce  2018 Q63 Coolest Spread/Sauce  2017
1 Nutella Nutella
2 Nando’s Sauces Nando’s Sauces
3 Rama Margarine Steer’s Sauces
4 Black Cat Peanut Butter All Gold Tomato Sauce
5 Melrose Cheese Spread Melrose Cheese Spread
6 All Gold Tomato Sauce Black Cat Peanut Butter
7 Steer’s Sauces Rama Margarine
8 Yum Yum Stork Magarine
9 Flora Margarine Flora Margarine
10 Stork Magarine Marmite
Q64 Coolest Cellphone Applications  2018 Q64 Coolest Cellphone Applications  2017
1 WhatsApp WhatsApp
2 Facebook SHAREit
3 Instagram Instagram
4 YouTube Facebook
5 SHAREit YouTube
6 Snapchat Google Play
7 Google Google
8 Candy Camera Apple app store
9 Google Play Snapchat
10 Facebook Messenger Candy Crush Saga
Q65 Coolest Local Sportperson 2018 Q65 Coolest Local Sportperson 2017
1 Simphiwe Tshabalala AB de Villiers
2 Wayde Van Niekerk Wayde Van Niekerk
3 AB de Villiers Simphiwe Tshabalala
4 Itumeleng Khune Chad Le Clos
5 Caster Semenya Itumaleng Khune
6 Chad Le Clos Caster Semenya
7 Percy Tau Andile Jali
8 Oscar Pistorius Hashim Amla
9 Kagiso Rabada Bryan Habana
10 Benni McCarthy Oscar Pistorius
Q66 Coolest Local DJ (radio or club) 2018 Q66 Coolest Local DJ (radio or club) 2017
1 Black Coffee Black Coffee
2 Prince Kaybee DJ Fresh
3 DJ Fresh Heavy-K
4 DJ Tira DJ Tira
5 DJ Zinhle DJ Zinhle
6 Heavy-K DJ Bongz
7 DJ Speedsta Euphonik
8 DJ Kent DJ Speedsta
9 Euphonik DJ Kent
10 DJ Cleo Darren Whackhead” Simpson”
Q67 Coolest Local Male Celebrities 2018 Q67 Coolest Local Male Celebrities 2017
1 Trevor Noah Trevor Noah
2 Nasty C Nasty C
3 Kwesta Emtee
4 Cassper Nyovest AKA
5 AKA Cassper Nyovest
6 Black Coffee Black Coffee
7 Emtee Micasa
8 Sjava ka Jama A-Reece
9 Riky Rick DJ Fresh
10 DJ Fresh Riky Rick
Q68 Coolest Local Female Celebrities  2018 Q68 Coolest Local Female Celebrities  2017
1 Babes Wodumo Babes Wodumo
2 Amanda Black Fifi Cooper
3 Lady Zamar Minnie Dlamini
4 Minnie Dlamini Pearl Thusi
5 Pearl Thusi Lira
6 Fifi Cooper Jessica Nkosi
7 Boity Thulo Boity Thulo
8 Lira DJ Zinhle
9 Charlize Theron Jeannie D
10 Connie Ferguson Nomzamo Mbatha
Q69 Coolest Local Music Stars (Band or Person)  2018 Q69 Coolest Local Music Stars (Band or Person)  2017
1 Nasty C AKA
2 Cassper Nyovest Nasty C
3 AKA Cassper Nyovest
4 Mi Casa Black Coffee
5 Babes Wodumo Babe Wodumo
6 Black Coffee Emtee
7 Kwesta Mi Casa
8 Amanda Black The Soil
9 The Soil Black Motion
10 Emtee Riky Rick
Q70 Coolest Shoe/Footwear Brands  2018 Q70 Coolest Shoe/Footwear Brands  2017
1 Nike Nike
2 adidas adidas
3 Vans Jordan
4 Gucci Carvela
5 Lacoste Converse
6 Converse Puma
7 Jordan Timberland
8 Puma Lacoste
9 Carvela Vans
10 Timberland Guess
Q71 Coolest Brand Overall 2018 Q71 Coolest Brand Overall 2017
1 Nike Nike
2 Samsung adidas
3 adidas Samsung
4 Apple Apple
5 Coca-Cola BMW
6 BMW Mr Price
7 Lacoste Jordan
8 Vans Guess
9 Versace Lacoste
10 Puma Coca-Cola
Q72 Coolest Skincare Products  2018 Q72 Coolest Skincare Products  2017
1 Nivea Nivea
2 Dove Dove
3 Vaseline Avon
4 Avon POND’S
5 Lux Vaseline
6 POND’S Lux
7 E45 Johnson & Johnson’s
8 Johnson & Johnson’s Revlon
9 Gentle Magic L’Oreal
10 Ingram’s Gentle Magic
Q73 Coolest Colleges 2018 Q73 Coolest Colleges 2017
1 Rosebank College Rosebank College
2 Boston City Campus & Business College Varsity College
3 Damelin College Boston City College
4 South West Gauteng College Damelin College
5 False Bay College INTEC College
6 Varsity College False Bay College
7 Richfield Graduate Institute of Technolo Northlink College
8 Other Oval International College
9 Northlink College Elangeni College
10 College of Cape Town Other
Q74 Coolest Yoghurt 2018 Q74 Coolest Yoghurt 2017
1 Parmalat Parmalat
2 Danone NutriDay Danone NutriDay
3 Woolworths brand Woolworths brand
4 Clover Fruits of The Forest Clover Classic
5 Clover Classic DairyBelle
6 Danone Yo-Jelly Danone Yo-Jelly
7 Other Other
Q75 Coolest Toy Store 2018 NEW CATEGORY IN 2018
1 Toys R Us
2 Game
3 The Crazy Store
4 ToyZone
5 Toy Kingdom
6 Shoprite
7 Other


Notes to Editor

  • Please visit the dropbox link https://www.dropbox.com/sh/glvwa56z8iepdxi/AACpyT7wt5YlGMg-p9obq0Ava?dl=0 for access to the following information in digital format:
  • All 2018 Generation Next media releases issued by Tiso Blackstar Group
  • 2018 Results Release
  • 2018 polling results
  • 2018 Research Methodology from HDI
  • Hi res photographic images from the event (please credit all images to Sunday Times)

2) Please find the 2018 vs 2017 Sunday Times Generation Next results attached.

  • For interview requests with Reardon Sanderson (Tiso Blackstar Group), please contact Samantha Pugh (details below).
  • For interview requests with Bongani Chinkanda (HDI), please contact Kgomotso Mokobi: mokobi@hdiyouth.co.za | 071 475 6598.

Issued by:                    Samantha Pugh, Pugh Public Relations & Corporate Communications

e: sam@pughpr.co.za   c:  071 874 5460

On behalf of:               Reardon Sanderson, GM: Group Sales & Marketing, Tiso Blackstar Group

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