Johannesburg, 5 September 2019:  Shoprite has once again been named as South Africa’s favourite retailer according to the results of the 2019 Sunday Times/Sowetan Shopper Survey. Now in its 12th year, the survey – conducted by Kantar – serves as a guide of consumer perception towards local retailers.  While Shoprite maintained its top spot by winning the Grand Prix for overall best retailer, Clicks and Pick ‘n Pay came 2nd and 3rd respectively – switching their positions from 2018.

Eben Gewers, Head of Advertising at Tiso Blackstar Group says: “We remain committed to delivering market research that has become the yardstick by which retailers measure their impact and relationships with customers.  It’s essential for retailers to understand what makes consumers tick, but also what their competitors may be doing differently to warrant shopper attention.”

A total sample of 2,750 respondents were surveyed in face-to-face interviews, across seven major metropolitan areas, as well as non-metropolitan areas across the country.  Kantar used random suburb sampling among all racial groups, with an equal split of male and female adults aged 18 years and older. In order to arrive at the top retailers in SA, overall brand familiarity and awareness were measured alongside brand-user experiences and interactions, non-user perceptions, and brand presence in the market. The combined result of these factors, using a non-proprietary algorithm, produced the winning retailers.

Here are the 2019 Sunday Times/Sowetan Shopper Survey category winners:

Sunday Times/Sowetan Shopper Survey Categories Category Winners
Furniture Stores Mr Price Home
Hardware Stores Cashbuild **
Health and Beauty Stores Clicks **
Pharmaceutical Outlets Clicks **
Entertainment, Music and Book Stores Musica
Men’s Clothing Stores Markham
Shoe Stores Woolworths
Women’s Clothing Stores Mr Price
Electronics and Household Appliances Stores Game **
Wholesalers Makro **
Home Accessories and Décor Stores Mr Price Home **
Grocery Stores Shoprite **
Jewellery Stores American Swiss
Tyre and Auto Fitment Centres Tiger Wheel & Tyre **
Liquor and Bottle Stores Tops at Spar **
Sports and Outdoor Stores Totalsports **
Telecommunications Stores PEPcell
Kids and Baby Clothing Stores Woolworths **

** Winner of category in 2018 as well.

The complete results of the 2019 Sunday Times Sowetan Shopper Survey will be published in a supplement accompanying the Sunday Times on 8 September 2019.

-ends-

Notes to Editor:

Herewith the Top 10 rankings in each of the 2019 Sunday Times/Sowetan Shopper Survey categories (vs 2018):

2019
2019 Grand Prix Index Score
1 Shoprite 79.70
2 Clicks 77.93
3 Pick n Pay (Supermarket/Hypermarket/Family store) 77.38
4 Makro 77.08
5 Tops at Spar 71.10
6 Spar/ Kwik Spar/ Super Spar 69.87
7 Mr Price 69.78
8 PEPcell 69.12
9 Woolworths 68.96
10 Cashbuild 68.35
2019 Home Accessories and Décor Stores Index Score
1 Mr Price Home 67.13
2 Sheet Street 65.41
3 Woolworths 62.01
4 Edgars Home 58.95
5 @ Home 55.11
6 Ackermans 53.04
7 Home Choice 50.34
8 Pep 49.85
9 Loads of Living 49.32
2019 Electronics and Household Appliance Stores Index Score
1 Game 65.23
2 Clicks 59.62
3 Makro 59.53
4 House & Home 56.67
5 Samsung 56.38
6 Hi-Fi Corporation 54.75
7 Dion Wired 54.31
8 Checkers / Checkers Hyper 54.29
9 Pick n Pay 53.95
10 Shoprite 53.21
2019 Jewellery Stores Index Score
1 American Swiss 66.57
2 Sterns 62.74
3 Galaxy & Co. 56.96
4 Arthur Kaplan 54.06
5 NWJ Fine Jewellery 49.74
6 Browns 49.63
7 Takealot 44.67
8 Pandora 42.04
9 Narandas 41.93
10 Forma Viva 40.29
2019 Kids and Baby Clothing Stores Index Score
1 Woolworths 68.96
2 Ackermans 67.51
3 Edgars 63.99
4 Naartjie 60.10
5 Mr Price 59.71
6 Truworths 56.36
7 Keedo 55.53
8 Jet 55.17
9 Earthchild 54.38
10 Pep 53.26
2019 Liquor and Bottle Stores Index Score
1 Tops at Spar 71.10
2 Shoprite Liquor Shop 63.02
3 Pick n Pay Liquor 60.69
4 Makro Liquor 57.18
5 Liquor City 54.91
6 Ultra Liquors 52.47
7 Checkers Liquor Shop 51.67
8 Overland Liquors 48.68
9 Liberty Liquors 47.74
10 Liquor World 45.91
2019 Men’s Clothing Stores Index Score
1 Markham 65.32
2 Truworths 64.63
3 Edgars 64.21
4 Woolworths 64.07
5 Mr Price 63.87
6 Sportscene 62.42
7 Old Khaki 58.05
8 Studio 88 55.10
9 Guess 54.39
10 Ackermans 52.61
2019 Shoe Stores Index Score
1 Woolworths 68.81
2 Edgars 67.31
3 Spitz 64.04
4 Timberland 57.07
5 Jet 54.41
6 Fabiani 53.08
7 Tekkie Town 53.00
8 Rage 52.38
9 Green Cross 52.01
10 Tread + Miller 50.33
2019 Furniture Stores Index Score
1 Mr Price Home 59.31
2 House & Home 58.94
3 Bradlows 58.83
4 Russells 57.01
5 Rochester 56.86
6 Lewis 55.10
7 Ok Furniture 53.78
8 Bed & Lounge 53.14
9 Fielli 52.90
10 Coricraft 51.95
2019 Hardware Stores Index Score
1 Cashbuild 68.35
2 Build it 63.79
3 Builders (including Warehouse, Express, Trade depot) 60.74
4 Chamberlains 50.42
5 Jack’s Paint & Hardware 49.70
6 Mica 49.34
7 BUCO 49.11
8 Timbercity 48.73
9 P&L Hardware 47.68
10 Jadas Hardware 46.99
2019 Health and Beauty Stores Index Score
1 Clicks 77.93
2 Dis-Chem 68.32
3 Edgars 49.76
4 Woolworths 46.85
5 Red Square 46.49
6 Foschini 44.98
7 The Body Shop 44.97
8 Truworths 44.32
9 Jet Mart 39.66
10 Wantitall 38.56
2019 Pharmaceutical Outlets Index Score
1 Clicks 73.98
2 Dis-Chem 64.36
3 Medirite (Shoprite/Checkers) 57.94
4 Link Pharmacy 47.77
5 Pick n Pay Pharmacy 46.91
6 Alpha Pharm 46.76
7 Spar Pharmacy 38.96
2019 Sports and Outdoor Stores Index Score
1 Totalsports 66.97
2 Sportscene 64.30
3 Edgars Active 59.66
4 Adidas 58.06
5 Mr Price Sport 57.62
6 Nike 57.22
7 Studio 88 53.86
8 Cape Union Mart 49.17
9 The Cross Trainer 47.58
10 Sportsmans Warehouse 47.47
2019 Telecommunications Stores Index Score
1 PEPcell 69.12
2 Vodacom Store 62.71
3 MTN Store 58.88
4 Cell C Store 53.29
5 Telkom Stores 52.91
6 Game 52.58
7 Edgars 51.61
8 Ackermans 49.28
9 Woolworths 48.48
10 Pick n Pay 47.06
2019 Tyre and Auto Fitment Centres Index Score
1 Tiger Wheel & Tyre 62.39
2 Hi-Q 58.54
3 Supaquick 56.55
4 Dunlop Zone 56.40
5 Autozone 54.83
6 Speedy 51.44
7 Trentyre 51.36
8 Kwik Fit 49.67
9 Tyre Mart 49.16
10 BestDrive 48.57
2019 Wholesalers Index Score
1 Makro 77.08
2 Kit Kat Cash & Carry 60.45
3 Sunshine Cash & Carry 49.91
4 Jumbo Cash & Carry 49.78
5 Trade Centre 49.29
6 Metro Cash & Carry 49.03
7 Metro Hyper 48.55
8 Rhino Cash & Carry 47.12
9 Discount Cash & Carry 46.80
2019 Women’s Clothing Stores Index Score
1 Mr Price 69.78
2 Woolworths 67.94
3 Edgars 66.23
4 Truworths 65.27
5 Sportscene 60.80
6 Guess 59.10
7 Ackermans 57.62
8 Foschini 55.78
9 Studio 88 54.76
10 Old Khaki 54.23
2019 Entertainment, Music and Book Stores Index Score
1 Musica 65.45
2 CNA 64.19
3 Apple App Store 57.56
4 Exclusive Books 53.67
5 Netflix 51.76
6 Edgars 51.53
7 Van Schaik 51.52
8 Top CD 50.30
9 Checkers DVD/CD Section 49.83
2019 Grocery Stores Index Score
1 Shoprite 79.70
2 Pick n Pay (Supermarket/Hypermarket/Family store) 77.38
3 Spar/ Kwik Spar/ Super Spar 69.87
4 Checkers/ Checkers Hyper 66.59
5 Woolworths 63.40
6 Makro 56.23
7 Fruit & Veg City 54.83
8 Boxer 50.80
9 Game (Foodco) 49.62
10 Cambridge Foods 45.73

For media enquiries, please contact Samantha Pugh.

Issued by:                 Samantha Pugh, Pugh Public Relations & Corporate Communications

e: sam@pughpr.co.za   c:  071 874 5460

On behalf of:             Eben Gewers, Head of Advertising at Tiso Blackstar Group

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