Arena Events’ bespoke event series goes online
Johannesburg, 08 April 2020: Arena Events has announced that it will take its bespoke event series online and in a digitised format that will allow brands to continue their engagement with key stakeholders and clients during this highly challenging time.
Arena Events, a division of Arena Holdings – the largest national English publishing group, and the second largest digital publisher in South Africa – manages bespoke client events aligned to the Group’s stable of leading news titles including Business Day, Financial Mail, Sowetan and Sunday Times, catering to clients in the Business, Leadership, Finance and Investment, Media and Marketing, and Lifestyle sectors.
“One of our greatest responsibilities is to do what we can to keep businesses buoyant during this challenging time and help with innovative ways of enhancing brand communication,” says Taryn Westoby, Head of Arena Events. “Businesses realise that – even post-lockdown – there will most likely be significant restrictions on the number of people that can come together at a public gathering. But, their messages need to continue being disseminated, and our job is to support them in reaching their audiences wherever they are based.”
By taking bespoke client events like the Business Day Dialogues, Sowetan Dialogues and Financial Mail Private Lounge online, clients will continue to benefit from the same extensive marketing campaigns (pre-, post-, and during an event), through the reach provided by the Group’s news titles.
The 3 must-haves for online event success
“The key to hosting successful online events depends on 3 key factors: the quality of content and speakers, the ability to match these with a high-quality target audience, and the third relies on utilising the right technology and suppliers.” says Westoby.
“We already have an established reputation as a result of the close working relationship with our news titles and their respective editors, and have now created a digital event solution to make streaming easy and accessible to clients who want to communicate their content online to viewers nationwide in a professionally executed manner.”
This is how Arena’s online events benefit brands
Maintaining a position of thought leadership during times of crisis is essential. Being able to continue engagement with key target audiences – irrespective of where they may be based – is fundamental in ensuring brands remain trusted and cognisant of the pressures their clients are under.
Arena’s digitized events:
- …create multiple opportunities to build brand awareness and remain top of mind long after the digitized event has taken place;
- …are an opportunity for lead generation as a result of the online subscription process;
- …provide content that can be replayed and repurposed for future marketing material;
- …ensure broad exposure to a wide audience pre, during and post-event.
- …allows participants to engage and ask questions in a professionally moderated conversation, so it remains on track and interesting.
About Arena Events
Arena Events draws on the editorial expertise and media-powerhouse advantage of Arena Holdings to deliver stimulating and engaging encounters that encourage excellence across South Africa’s various industries. Aligned to the thought-leadership of Arena’s prominent platforms like the Sunday Times, Financial Mail, Business Day, Sowetan, Business Day TV, The Home Channel and Ignition TV, we are committed to facilitating events that nurture the socio-economic success of our country. Our leading industry events include the Sunday Times Top 100 Companies, Sunday Times The Directors Event, Standard Bank SME Summit, Absa Business Day Supplier Development Awards, The Radio Awards, Sunday Times Gen Next, Sunday Times Top Brands, the Future of Media Conference, MOST Awards, and a host of bespoke events for our clients. Arena Holdings prides itself as a level 1 B-BBEE contributor. www.arenaevents.africa
Issued by: Samantha Pugh, Pugh Public Relations & Corporate Communications
e: email@example.com c: 071 874 5460
On behalf of: Taryn Westoby, Head of Arena Events