AdFocus judging gets underway

Johannesburg, 16 September 2019:  Adjudication is underway for the 2019 AdFocus Awards, where the winners will be announced at an Awards event to be held in Johannesburg on 27 November 2019. As in previous years, the adjudication process will be managed and audited by Deloitte.

“The number of entries received for the 2019 Financial Mail AdFocus Awards remains on par with trends of the past few years.  The number of Large, Medium, Independent Media and Network Media Agency entries were in line with expectations,” says Phumi Mashigo, Jury Chair of the FM AdFocus Awards.

The Small Agency category is one of the most popular, attracting a growing number of entries.  The increase in the number of entries received from specialist agencies reflects the current trend in the industry for agile, nimble agencies that are able to provide brands and marketers with customised solutions.

The AdFocus Partnership of the Year category has grown substantially, and is clear indication of the collaborative efforts between agencies to bring unique strengths to client relationships. Understanding that few agencies can provide the full spectrum of skills to the standards required for delivering the highest quality returns, the importance of a collaborative approach becomes essential.

Unfortunately, the Transformation category has remained static. “With the industry’s need to transform, the lack of entries into this category is disappointing,” says Mashigo.

The following Awards will be made at the FM AdFocus Awards on 27 November:

·         Large Advertising Agency of the Year

·         Medium Advertising Agency of the Year

·         Small Advertising Agency of the Year

·         Public Relations Agency of the Year

·         Specialist Agency of the Year

·         Lifetime Achievement

·         Industry Leader of the Year

·         Student of the Year

·         Shapeshifter

·         Partnership of the Year, awarded jointly to an agency and client

·         African Impact Award

·         Transformation Award

·         Network Media Agency of the Year

·         Independent Media Agency of the Year

·         Agency of the Year

Since their inception in 1990, the Financial Mail AdFocus Awards have established themselves as the leading platform for individuals and agencies to be recognised not only for their creative marketing skills, but for their overall business acumen as well. The Awards have grown to become a landmark on the South African marketing and communications landscape, by celebrating advertising effectiveness.

For questions relating to the AdFocus process, please contact the Awards project manager, Danette Breitenbach on 082 494 4174 or


Issued by:                 Samantha Pugh, Pugh Public Relations & Corporate Communications

e:   c:  071 874 5460

On behalf of:             Danette Breitenbach, Project Manager for the Financial Mail AdFocus Awards

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