The Herald Leisure Readership
Editor: Heather Robertson
Format: Broadsheet
Distribution: National
Overview
The Herald Leisure section is dedicated “Keeping you up to date on your local Theatre, Music and Movies”. This 2 page section includes a Movie guide and reviews as well as a Weekend Guide highlighting events and happenings. The Food section includes recipes, Chefs’ choice of wines. Reader letters and opinions are also published.
COST PER THOUSAND
| COST PER THOUSAND |
 |
| R— |
INTERNET ACCESS
| 33% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 52% | 48% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R8 934 |
READERSHIP AND CIRCULATION
READERSHIP: 307 000
CIRCULATION: 20 919
*EXCLUSIVE READERSHIP NA
AGE GROUPS
| 19% | 22% | 32% | 27% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 66% | 17% | 1% | 16% |
| BLACK | COLOURED | INDIAN | WHITE |
LANGUAGE
| 64% | 20% | 16% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
LIVING STANDARDS MEASURE
| LSM 1-4 2% |
LSM 5-6 34% |
LSM 7-8 37% |
LSM 9-10 28% |
AVERAGE HOUSEHOLD INCOME
| R12 372 |
WORK STATUS
| 52% |
| WORKING |
EDUCATION
| 25% | 41% | 34% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
READERSHIP BY PROVINCE
 |
GAUTENG: 0% |
 |
KWAZULU NATAL: 0% |
 |
EASTERN CAPE: 96% |
 |
WESTERN CAPE: 5% |
 |
NORTHERN CAPE: 0% |
 |
FREE STATE: 0% |
 |
NORTH WEST: 0% |
 |
MPUMALANGA: 0% |
 |
LIMPOPO: 0% |
PSYCHOGRAPHICS:
The Herald Leisure readers enjoy eating out and partying at night clubs, pubs. Watching DVDs and buying take-aways also feature high up on their list of leisure activities. These readers are committed newspaper readers who value the news from newspapers more than any other medium, while finding their newspaper entertaining as well as looking forward to reading their paper.
