My Weekend Readership
Editor: Louise Liebenberg
Format: Tabloid
Distribution: Eastern Cape
Overview
My Weekend is a bumper weekend read with a host of engaging features, profiles and reviews suited to the more leisurely style of the weekend. My Weekend covers popular culture, entertainment and people in an interesting and informative manner. Features in My Weekend include the weekend guide to what’s on, the arts, food & wine, motoring, shopping. It also includes books, critics and gardening as well as the weekend TV guide.
COST PER THOUSAND
| COST PER THOUSAND |
 |
| R— |
INTERNET ACCESS
| 30% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 51% | 49% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R11 325 |
READERSHIP AND CIRCULATION
READERSHIP: 156 000
CIRCULATION: 19 021
*EXCLUSIVE READERSHIP NA
AGE GROUPS
| 15% | 23% | 25% | 37% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 48% | 14% | 4% | 35% |
| BLACK | COLOURED | INDIAN | WHITE |
LANGUAGE
| 46% | 25% | 30% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
LIVING STANDARDS MEASURE
| LSM 1-4 2% |
LSM 5-6 18% |
LSM 7-8 30% |
LSM 9-10 50% |
AVERAGE HOUSEHOLD INCOME
| R16 441 |
WORK STATUS
| 59% |
| WORKING |
EDUCATION
| 25% | 35% | 40% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
READERSHIP BY PROVINCE
 |
GAUTENG: 0% |
 |
KWAZULU NATAL: 0% |
 |
EASTERN CAPE: 93% |
 |
WESTERN CAPE: 7% |
 |
NORTHERN CAPE: 0% |
 |
FREE STATE: 0% |
 |
NORTH WEST: 0% |
 |
MPUMALANGA: 0% |
 |
LIMPOPO: 0% |
PSYCHOGRAPHICS:
Readers are into eating out, but also cooking and braaing at home. Their personal indulgences include visiting a hair salon as well as taking photographs. They also take annual holidays and spend on average R10,000 per holiday.
