Editor: Heather Robertson
Format: Broadsheet, Run of Paper in The Herald
Distribution: National
Overview
Every Wednesday La Femme offers advertisers a highly focused environment in a four-page pull-out format. La Femme offers a diverse range of Eastern Cape profiles, viewpoints and advice covering anything from lifestyle trends, in-depth health features, parenting and career guidance to the latest fashion, personal makeovers, home design and marketplace news, with a dose of light gossip for good measure. A social picture and weddings page draws in a wide range of readers while regular competitions and giveaways provide added value.
COST PER THOUSAND
| COST PER THOUSAND |
 |
| R— |
INTERNET ACCESS
| 31% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 49% | 51% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R9 625 |
READERSHIP AND CIRCULATION
READERSHIP: 307 000
CIRCULATION: 20 919
*EXCLUSIVE READERSHIP NA
AGE GROUPS
| 19% | 21% | 33% | 28% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 66% | 17% | 1% | 17% |
| BLACK | COLOURED | INDIAN | WHITE |
LANGUAGE
| 63% | 20% | 17% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
LIVING STANDARDS MEASURE
| LSM 1-4 3% |
LSM 5-6 31% |
LSM 7-8 38% |
LSM 9-10 28% |
AVERAGE HOUSEHOLD INCOME
| R12 926 |
WORK STATUS
| 52% |
| WORKING |
EDUCATION
| 22% | 45% | 33% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
READERSHIP BY PROVINCE
 |
GAUTENG: 0% |
 |
KWAZULU NATAL: 0% |
 |
EASTERN CAPE: 96% |
 |
WESTERN CAPE: 4% |
 |
NORTHERN CAPE: 0% |
 |
FREE STATE: 0% |
 |
NORTH WEST: 0% |
 |
MPUMALANGA: 0% |
 |
LIMPOPO: 0% |
PSYCHOGRAPHICS:
The Herald La Femme readers are fashion conscious for themselves as well as their children – their health and appearance matter to them. Their family and homes are important but so are careers, education, health and a sense of connection to their community. They are committed newspaper readers who value news targeted specifically at women.
