Ignition Live Readership
Editor: Bruce Fraser
Format: Broadsheet
Distribution: National
Overview
IgnitionLive, Times Media Group’s latest offering is a single brand that delivers supercharged content across four platforms!
It is available as an insert every Thursday in The Times and Sowetan, online on the newly designed and optimised www.ignitionlive.co.za, on radio on our streaming TimesLive motoring show and 7 days a week on Ignition TV, DStv channel 189.
Each platform is dedicated solely to motoring and is optimized for the consumer. With new columnists and sections, Ignition Live is the new brand that delivers entertaining content to your target audience.
COST PER THOUSAND
| COST PER THOUSAND |
 |
| R32.77 |
INTERNET ACCESS
| 44% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 67% | 33% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R9 184 |
READERSHIP AND CIRCULATION
READERSHIP: 2 361 000
CIRCULATION: 138 863
*EXCLUSIVE READERSHIP NA
AGE GROUPS
| 18% | 36% | 31% | 15% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 92% | 2% | 1% | 4% |
| BLACK | COLOURED | INDIAN | WHITE |
LANGUAGE
| 85% | 2% | 11% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
LIVING STANDARDS MEASURE
| LSM 1-4 2% |
LSM 5-6 37% |
LSM 7-8 34% |
LSM 9-10 27% |
AVERAGE HOUSEHOLD INCOME
| R16 406 |
WORK STATUS
| 53% |
| WORKING |
EDUCATION
| 24% | 46% | 30% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
READERSHIP BY PROVINCE
 |
GAUTENG: 100% |
 |
KWAZULU NATAL: 0% |
 |
EASTERN CAPE: 0% |
 |
WESTERN CAPE: 0% |
 |
NORTHERN CAPE: 0% |
 |
FREE STATE: 0% |
 |
NORTH WEST: 0% |
 |
MPUMALANGA: 0% |
 |
LIMPOPO: 0% |
