Businessday.co.za Readership

Overview

Businessday.co.za is the digital identity of Business Day newspaper, including the website, mobile device apps and a mobile site. These products offer quality reporting throughout the day, seven days a week, breaking the news with stories, newsletters, SMS alerts and other notifications, and multimedia such as video and slideshows. There are also opinion pieces, analysis, columnists, sport, cartoons and much more.

INTERNET STATS

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UNIQUE BROWSERS: 2,074,497
PAGE VIEWS: 5,015,772

WORKING STATUS

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WORKING
89%

INTERNET ACCESS LOCATIONS

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HOME: 35%
WORKPLACE: 31%
EDUCATION FACILITY/LIBRARY: 1%
INTERNET CAFE: 2%
SMART PHONES: 31%
TABLET: 19%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 2%
1600 – 11999: 8%
12000 – 29999: 17%
30000 – 70000: 26%

GENDER

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MALE FEMALE
59% 41%

MARITAL STATUS

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41% 51% 8%
SINGLE MARRIED DIVORCED

EDUCATION

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17% 18%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
32% 30%
UNDERGRADUATE POSTGRADUATE

AGE

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20 – 24 25 – 34 35 – 49 50+
12% 21% 31% 35%

HOME OWNERSHIP

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50% 31%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

RACE

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26% 3% 3% 61%
BLACK COLOURED INDIAN WHITE

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG:6%
kzn KWAZULU NATAL: 10%
ec EASTERN CAPE: 5%
wc WESTERN CAPE: 19%
nc NORTHERN CAPE: 1%
fs FREE STATE: 2%
nw NORTH WEST: 2%
mpum MPUMALANGA: 2%
limp LIMPOPO: 2%

Source: Effective Measure SA August 2020

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