| HOME: 49% |
| WORKPLACE: 45% |
| EDUCATION FACILITY/LIBRARY: 4% |
| INTERNET CAFE: 2% |
| SMART PHONES: 13% |
| TABLET: 7% |
| FROM 499 – 1599: 5% |
| 1600 – 11999: 16% |
| 12000 – 29999: 27% |
| 30000 – 70000: 26% |
| WORKING |
| 53% |
| UNIQUE BROWSERS: 4,349,331 |
| PAGE VIEWS: 18,691,094 |
| 20% | 21% |
| MATRIC | TECHNICAL COLLEGE (UNDER) GRADUATE |
| 33% | 24% |
| UNDERGRADUATE | POSTGRADUATE |
| 46% | 47% | 5% |
| SINGLE | MARRIED | DIVORCED |
| MALE | FEMALE |
| 53% | 47% |
 |
GAUTENG:43% |
 |
KWAZULU NATAL: 15% |
 |
EASTERN CAPE: 7% |
 |
WESTERN CAPE: 16% |
 |
NORTHERN CAPE: 1% |
 |
FREE STATE: 3% |
 |
NORTH WEST: 2% |
 |
MPUMALANGA: 3% |
 |
LIMPOPO: 6% |
| 44% | 34% |
| YES (INCLUDING, PAYING IT OFF) | NO, RENTING (PRIVATELY) |
| 20 – 24 | 25 – 34 | 35 – 49 | 50+ |
| 18% | 26% | 28% | 25% |
| 48% | 4% | 4% | 36% |
| BLACK | COLOURED | INDIAN | WHITE |
Source: Narratiive (SA audience data) , Social Media.