Johannesburg, 21 November 2016:The winners of Times Media’s Annual Recruitment Awards, the AMARA’s, were announced at a gala event at the Maslow Hotel in Sandton on Saturday 19 November. The AMARA ’s are the leading awards recognition for outstanding service and achievement in the South African recruitment industry, across both the public and private sectors.
Trevor Ormerod, GM Group Sales & Marketing at Times Media says the depth of talent that resides in the recruitment sector is one that deserves acknowledgement.“Individuals in this field are under tremendous pressure to deliver high quality candidates to businesses in SA. Their clients demand a high level of professionalism and commitment in support of their human  resource requirements. The role of recruitment professionals in helping businesses grow with the best calibre employees, needs to be celebrated.”
This year’s individual nominees, as well as entries in the print advertising categories were adjudicated by a panel of recruitment industry leaders: Natalie Singer (Chief Operating Officer, APSO); Alan Hosking ( Executive Editor, HR Future ); Welile Mabaso(Professional Designation Advisor, IPM); Nikki Munsie (Business Director, IAS) and Ross Mengel(Managing Director, DMA People).
In terms of the quality of this year’s advertising entries, the panel felt there was a significant improvement since 2015. The private sector in particular showed that a great deal more time and effort had gone into the creativity and wording of advertisements to make them more appealing, eye catching and engaging to attract strong candidates.
The panel agreed that an effective recruitment advertisement needs to show a clear layout that is easy to read, and has an eye-catching headline. The advertisement should mirror the professional image of the company and position advertised, and have the ability to speak directly to the appropriate target market. Importantly, it should be free from mixed metaphors or spelling errors.
The AMARA winners for 2016 are:
Best Newsprint Creative-Public Sector
  • Winner – Human Communications for Armscor
  • 1st Runner up – Human Communications for Mintek
  • 2nd Runner up – Basadzi Personnel for FPB
Best Newsprint Creative-Private Sector
  • Winner – Ayanda Mbanga Communications for Shoprite: Earn while you learn
  • 1st runner up – Ayanda Mbanga Communications for Shoprite: Make the career move of your life
  • 2nd runner up – Gear Advertising for North West University: If you can read this
Best Recruitment Advertising Agency
  • Winner – Ayanda Mbanga Communications
  • 1st runner up – Human Communications
  • 2nd runner up – Siyafika Communications
The Rising Star Award
  • Winner – Basadzi Personnel
Publishers Award
  • Winner – Ross Mengel: DMA People
Comedian Joey Rasdien was the MC at the event, with DJ Luis Almeida providing the after-party vibes at the celebration.
Times Media and BBEEE
The Times Media Group (TMG) is committed to transformation and the revised Broad-Based Black Economic Empowerment Codes of Good Practice which came into effect on 1 May 2015 (“B-BBEE”). TMG achieved a level 3 contributor status on the revised B-BBEE codes, and has a B-BBEE ownership status of 58.47%. The Media (newspaper & digital) business has achieved the following demographics: Core media executive management team 66.6% BEE; Editors and Deputy Editors 72% BEE; Media Management including editorial and key departmental heads 62%
BEE; Total staff 67% BEE. TMG is also active in the development of BEE and female talent to improve senior departmental level representation.
TMG is considered an empowering supplier with a 110% procurement recognition level.(
Issued by:
Samantha Pugh, Pugh Public Relations & Corporate Communications
e: c: 071 874 5460
On behalf of:
Trevor Ormerod, GM Group Sales & Marketing, Times Media