Overview
KZN has come alive with the inspirational sounds of Vuma 103FM which is the fastest growing commercial radio station in the country! The radio station broadcasts from studios in the heart of the trendy Umhlanga New Town precinct to a footprint of over 6 million people in isiZulu – the largest and most spoken African language in the country and comprising over 84% of the KZN demographic.
Demographics
- More than 3 in 5 listeners are LSM 6-10
- Average age 34 years
- Nearly 1 in 2 have matric or higher education
- Average monthly household income R 10,536.00
- Nearly 4 in 5 listeners are wholly or partly responsible for day-to-day purchases of the household
LIVING STANDARDS MEASURE
| LSM 1-4 18% |
LSM 5-6 38% |
LSM 7-8 20% |
LSM 9-10 24% |
GENDER
| 61% | 39% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| — |
GEOGRAPHIC LOCATIONS
 |
GAUTENG: 23% |
 |
KWAZULU NATAL: 70% |
 |
EASTERN CAPE: 4% |
 |
WESTERN CAPE: 0% |
 |
NORTHERN CAPE: 1% |
 |
FREE STATE: 0% |
 |
NORTH WEST: 0% |
 |
MPUMALANGA: 2% |
 |
LIMPOPO: 1% |
DEMOGRAPHICS
| MALE | FEMALE |
| 29% | 71% |
RACE
| 99% BLACK |
1% COLOURED |
0% INDIAN |
0% WHITE |
LANGUAGE
| 90% ANY AFRICAN LANGUAGE |
1% AFRIKAANS/ BILINGUAL |
9% ENGLISH / OTHER EUROPEAN |
AVERAGE HOUSEHOLD INCOME
| R13 370 |
WORK STATUS
| 54% |
| WORKING |
EDUCATION
| 47% | 40% | 12% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
PSYCHOGRAPHICS:
Vuma FM’s slogan, “Ikhaya Lentokozo” (the Home of Happiness) is what defines the station. Vuma FM is a musically driven Inspirational, Lifestyle commercial radio station which prides itself on solid Family values. The format is strong, with 70% Gospel music and 30% Inspirational content that is entertaining, informative, and jammed with features, fun and a relevant, modern approach to the needs of the Province. The music segment consists of 50% of the biggest international artists and 50% of local and award winning music. The presenters include seasoned, iconic radio personalities such as Linda “Mr Magic” Sibiya, Lucky Sefatsa, Grant Shakoane and Linda Ndimande, coupled with motivational & inspirational presenters such as Sister Kay, and sporting expert Sandile Mchunu, to mention but a few.
