Weekend Post Readership

Editor: Brett Horner
Twitter: @BrettRHorner
Format: Broadsheet
Distribution: Eastern Cape
Pub. handle:@WeekendPost

Overview

The Weekend Post is an award winning Saturday newspaper that features exclusive investigations and topical Eastern Cape news of interest to a high LSM reader. It’s leisure tabloid supplement My Weekend covers local travel, food and wine, décor and shopping as well as a weekly TV guide.

COST PER THOUSAND

COST PER THOUSAND
R600.00

INTERNET ACCESS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
63%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

 

67% 33%
MALE FEMALE

PERSONAL INCOME

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
AVERAGE PERSONAL INCOME
R24 977

READERSHIP AND CIRCULATION

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

READERSHIP: 91,000
CIRCULATION: 13,493
*EXCLUSIVE READERSHIP 17,000 (19%)

AGE GROUPS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
14% 18% 37% 31%
15-24 25-34 35-49 50+

RACE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
41% 33% 1% 25%
BLACK COLOURED INDIAN WHITE

LANGUAGE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
35% 33% 28%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

SOCIO-ECONOMIC MEASURE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

 

SEM
1-4
9%
SEM
5-6
30%
SEM
7-8
32%
SEM
9-10
30%

WORK STATUS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
63%
WORKING

EDUCATION

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
45% 42% 13%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng EASTERN CAPE: 69%
kzn WESTERN CAPE: 31%
wc NELSON MANDELA BAY: 61%
nc CAPE TOWN: 26%
fs BUFFALO CITY: 6%
Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

PSYCHOGRAPHICS:

Weekend Post empowers its readers with knowledge which gives them a sense of belonging and acceptance. They read this title to help them manage their time more effectively over the weekend – especially by consulting the entertainment supplement to see what there is to do. The title keeps them informed about local and international events, which equips them to deal with the week ahead. The weekend read helps them to relax and feel less stressed which in turn helps them to recharge their batteries before Monday – resulting in a sense of well-being and providing them with peace of mind. Family, parenting and being the provider is important to these readers.

Sources:  PAMS 2019 ABC Jan-Mar 2020 Narrative April 2020  Brandmapp 2020