Time Out Readership
Overview
Not just a fearless advocate of political truth and national development, but also a proud promoter of personal liberation, a champion of lifestyle development, a doyen of enhanced entertainment options and an inspired innovator of information exchange. The Sowetan is engaging with a proudly South African readership that has come to a place where they have truly earned the right to be – ‘in the know and on the move.’ Sowetan has been remodeled to transport our readers around the brave new world that is contemporary South Africa. The Time-out entertainment section on Fridays, has been injected with the gig guide to tell you what to do on the weekend, a motoring page with a celeb focus, a TV guide with an armchair critique column, a trendy fashion column, the best theatre coverage, a glitzy events page, the latest a not-to-be-missed wining & dining page and a Time-out calendar page with the all popular who-was-seen-where pictures. Sowetan Time-out supplement is the fifth most highly read publication in the country, out of all newspapers, magazines and their supplements.
COST PER THOUSAND
| COST PER THOUSAND |
 |
| R— |
INTERNET ACCESS
| 32% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 59% | 41% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R6 444 |
READERSHIP AND CIRCULATION
READERSHIP: 2 590 000
CIRCULATION: 99 157
*EXCLUSIVE READERSHIP NA
AGE GROUPS
| 24% | 31% | 28% | 17% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 98% | 1% | 1% | 1% |
| BLACK | COLOURED | INDIAN | WHITE |
LANGUAGE
| 94% | 1% | 4% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
LIVING STANDARDS MEASURE
| LSM 1-4 11% |
LSM 5-6 51% |
LSM 7-8 26% |
LSM 9-10 13% |
AVERAGE HOUSEHOLD INCOME
| R11 311 |
WORK STATUS
| 44% |
| WORKING |
EDUCATION
| 34% | 46% | 20% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
READERSHIP BY PROVINCE
 |
GAUTENG: 45% |
 |
KWAZULU NATAL: 5% |
 |
EASTERN CAPE: 0% |
 |
WESTERN CAPE: 1% |
 |
NORTHERN CAPE: 0% |
 |
FREE STATE: 2% |
 |
NORTH WEST: 12% |
 |
MPUMALANGA: 0% |
 |
LIMPOPO: 28% |
PSYCHOGRAPHICS:
Sowetan readers like to be well-informed and have a thirst for knowledge which empowers them to achieve more at work and also be in the know. They are ambitious, aspiring, fashionable, trendy and brand conscious consumers. They are street-wise readers, who value their roots and heritage.
