The Herald Readership
Editor: Brett Horner
Twitter: @BrettRHorner
Format: Main Paper – Broadsheet
Distribution: Eastern Cape
Pub. handle: @HeraldPE
Overview
The Herald is Port Elizabeth’s leading local daily newspaper which has gained a reputation for courageous journalism. The newspaper focuses on serving the Nelson Mandela Bay metro with excellent coverage of municipal affairs and local politics, courts, crime and regional business as well as exposing local arts and entertainers. The senior sports team provides exclusive coverage of local school and club sport which does not appear on any other medium. The Herald has two supplements, La Femme a sassy pullout women’s lifestyle section published every Wednesday and Herald Leisure a fun guide to arts and entertainment, published every Friday.
COST PER THOUSAND
| COST PER THOUSAND |
 |
| R607.75 |
INTERNET ACCESS
| 62% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 50% | 50% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R19 665 |
READERSHIP AND CIRCULATION
AIR READERSHIP: 96,000
CIRCULATION: 11,485
AGE GROUPS
| 9% | 22% | 29% | 40% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 51% | 26% | 3% | 20% |
| BLACK | COLOURED | INDIAN | WHITE |
LANGUAGE
| 57% | 21% | 22% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
SOCIO-ECONOMIC MEASURE
| SEM 1-4 4% |
SEM 5-6 28% |
SEM 7-8 38% |
SEM 9-10 30% |
AVERAGE HOUSEHOLD INCOME
| R13 346 |
WORK STATUS
| 55% |
| WORKING |
EDUCATION
| 32% | 51% | 17% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
PSYCHOGRAPHICS:
The Herald empowers its readers with knowledge which gives them a sense of belonging and acceptance. This title is a source of advancement in the workplace, by assisting them in finding better jobs, making better decisions around their careers resulting in their success and achievement. This ultimately boosts their self-esteem and confidence, which makes them feel more secure and self-assured.
Sources: PAMS FUSION 2021 ABC Apr – Jun 2022, Narratiive Apr 2022
