Editor: Elizabeth Sleith
Format: Tabloid
Distribution: National
Format: Tabloid
Distribution: National
Overview
Travel has one desired destination – to be the definitive weekly guide to the best in South African and international travel. The original Sunday Times Travel earned its reputation as the best and most widely read travel publication in the country.
Travel continues that journey by providing extensive, insightful coverage of both popular and unusual local and international destinations, providing an exciting mix for actual travellers, people who want to travel, and armchair travellers.
By expanding our reporting on local and regional destinations in a fresh and intelligent manner, Travel has tapped into the rapidly growing travelling sector interested in exploring South Africa.
COST PER THOUSAND
 |
| R 459.00 |
AGE GROUPS
| Age | |||
| 22% | 21% | 29% | 29% |
| 15-24 | 25-34 | 35-49 | 50+ |
GENDER
| 55% | 45% |
| MALE | FEMALE |
READERSHIP AND CIRCULATION
READERSHIP: 2,035,000 (Lifestyle)
CIRCULATION: 112,488
AVERAGE HOUSEHOLD INCOME
| R24 723 |
RACE
| 78% | 8% | 8% | 7% |
| BLACK | COLOURED | INDIAN | WHITE |
READERSHIP BY PROVINCE
 |
GAUTENG: 48% |
 |
KWAZULU NATAL: 15% |
 |
EASTERN CAPE: 10% |
 |
WESTERN CAPE: 12% |
 |
NORTHERN CAPE: 1% |
 |
FREE STATE: 3% |
 |
NORTH WEST: 4% |
 |
MPUMALANGA: 6% |
 |
LIMPOPO: 3% |
SOCIO-ECONOMIC MEASURE
| SEM 1-4 22% |
SEM 5-6 21% |
SEM 7-8 29% |
SEM 9-10 29% |
WORK STATUS
| 48% |
| WORKING |
EDUCATION
| 37% | 41% | 22% |
| UP TO MATRIC | MATRIC | TERTIARY |
Sources: PAMS FUSION 2021 ABC Apr – Jun 2022, Narratiive Apr 2022
