Editor: Leana Schoeman
Format: Tabloid
Distribution: National
Format: Tabloid
Distribution: National
Overview
Our elegant Home section is inspiring, highly visual and above all, instructive. South Africans want homes that are warm, inviting and beautiful… places where family and friends can’t wait to gather.
We show our readers how to create these spaces by bringing them the best décor, design, garden and home-improvement advice. Once inside, expect beautiful featured homes, décor inspiration and the newest, most covetable furniture and décor items selected from a wide range of local homeware stores. These spaces and ideas are aspirational but always accessible, so whether readers are design aficionados or simply in search of some practical, cost-effective ideas, Home is right up their street.
COST PER THOUSAND
 |
| R 59.84 |
AGE GROUPS
| Average Age 39 |
|||
| 16% | 26% | 31% | 27% |
| 15-24 | 25-34 | 35-49 | 50+ |
GENDER
| 48% | 52% |
| MALE | FEMALE |
READERSHIP AND CIRCULATION
READERSHIP: 2,190,000
CIRCULATION: 251,645
*EXCLUSIVE READERSHIP NA
AVERAGE HOUSEHOLD INCOME
| R24 968 |
RACE
| 69% | 8% | 8% | 15% |
| BLACK | COLOURED | INDIAN | WHITE |
READERSHIP BY PROVINCE
 |
GAUTENG: 48% |
 |
KWAZULU NATAL: 16% |
 |
EASTERN CAPE: 9% |
 |
WESTERN CAPE: 11% |
 |
NORTHERN CAPE: 1% |
 |
FREE STATE: 3% |
 |
NORTH WEST: 5% |
 |
MPUMALANGA: 8% |
 |
LIMPOPO: 2% |
LIVING STANDARDS MEASURE
| LSM 1-4 3% |
LSM 5-6 20% |
LSM 7-8 35% |
LSM 9-10 42% |
WORK STATUS
| 49% |
| WORKING |
EDUCATION
| 20% | 42% | 38% |
| UP TO MATRIC | MATRIC | TERTIARY |
Sources: PAMS 2018 ABC Jul-Sep 2019 Narrative September 2019
