Format: Tabloid
Distribution: National
Overview
Our elegant Home section is inspiring, highly visual and above all, instructive. South Africans want homes that are warm, inviting and beautiful… places where family and friends can’t wait to gather.
We show our readers how to create these spaces by bringing them the best décor, design, garden and home-improvement advice. Once inside, expect beautiful featured homes, décor inspiration and the newest, most covetable furniture and décor items selected from a wide range of local homeware stores. These spaces and ideas are aspirational but always accessible, so whether readers are design aficionados or simply in search of some practical, cost-effective ideas, Home is right up their street.
COST PER THOUSAND
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R 459.00 |
AGE GROUPS

Age | |||
15% | 29% | 35% | 21% |
15-24 | 25-34 | 35-49 | 50+ |
GENDER

55% | 45% |
MALE | FEMALE |
READERSHIP AND CIRCULATION

READERSHIP: 2,764,000 (Lifestyle)
CIRCULATION: 111,670
AVERAGE HOUSEHOLD INCOME

R24 968 |
RACE

78% | 8% | 8% | 7% |
BLACK | COLOURED | INDIAN | WHITE |
READERSHIP BY PROVINCE
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GAUTENG: 78% |
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KWAZULU NATAL: 15% |
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WESTERN CAPE: 11% |
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JOHANNESBURG: 20% |
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EKURHULENI : 11% |
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TSHWANE: 9% |
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CAPE TOWN: 9% |
SOCIO-ECONOMIC MEASURE

SEM 1-4 22% |
SEM 5-6 21% |
SEM 7-8 29% |
SEM 9-10 29% |
WORK STATUS

48% |
WORKING |
EDUCATION

37% | 41% | 22% |
UP TO MATRIC | MATRIC | TERTIARY |
Sources: PAMS FUSION ABC Oct-Dec 2020, Narratiive Jan 2021