Overview
Informative, vibrant and highly visual, Food is a dedicated section of LS designed to celebrate and share the joy of food. Fully embracing the global trend toward food as entertainment and recreation, we reflect this food fascination with gusto and an insatiable appetite.
Every week, we serve our readers the freshest take on good food, giving advertisers the opportunity to speak to a large newspaper audience in a magazine style format. We cover the seasons, special events and holidays with a non-stop feast that includes something for everyone, from the home cook to the accomplished entertainer. Plus the most entertaining restaurant reviews in town.
COST PER THOUSAND
COST PER THOUSAND |
R 459.00 |
AGE GROUPS
Age | |||
15% | 29% | 35% | 21% |
15-24 | 25-34 | 35-49 | 50+ |
GENDER
55% | 45% |
MALE | FEMALE |
READERSHIP AND CIRCULATION
READERSHIP: 2,035,000 (Lifestyle)
CIRCULATION: 112,488
AVERAGE HOUSEHOLD INCOME
R24 254 |
RACE
78% | 8% | 8% | 7% |
BLACK | COLOURED | INDIAN | WHITE |
READERSHIP BY PROVINCE
GAUTENG: 45% | |
KWAZULU NATAL: 15% | |
WESTERN CAPE: 11% | |
JOHANNESBURG: 20% | |
EKURHULENI 11% | |
TSHWANE: 9% | |
CAPE TOWN: 9% | |
LIMPOPO: 3% |
SOCIO-ECONOMIC MEASURE
SEM 1-4 22% |
SEM 5-6 21% |
SEM 7-8 29% |
SEM 9-10 29% |
WORK STATUS
48% |
WORKING |
EDUCATION
37% | 41% | 22% |
UP TO MATRIC | MATRIC | TERTIARY |
Sources: PAMS FUSION 2021 ABC Apr – Jun 2022, Narratiive Apr 2022