Overview
Informative, vibrant and highly visual, Food is a dedicated section of LS designed to celebrate and share the joy of food. Fully embracing the global trend toward food as entertainment and recreation, we reflect this food fascination with gusto and an insatiable appetite.
Every week, we serve our readers the freshest take on good food, giving advertisers the opportunity to speak to a large newspaper audience in a magazine style format. We cover the seasons, special events and holidays with a non-stop feast that includes something for everyone, from the home cook to the accomplished entertainer. Plus the most entertaining restaurant reviews in town.
COST PER THOUSAND
COST PER THOUSAND |
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R 459.00 |
AGE GROUPS
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Age | |||
15% | 29% | 35% | 21% |
15-24 | 25-34 | 35-49 | 50+ |
GENDER
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55% | 45% |
MALE | FEMALE |
READERSHIP AND CIRCULATION
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READERSHIP: 2,035,000 (Lifestyle)
CIRCULATION: 112,488
AVERAGE HOUSEHOLD INCOME
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R24 254 |
RACE
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78% | 8% | 8% | 7% |
BLACK | COLOURED | INDIAN | WHITE |
READERSHIP BY PROVINCE
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GAUTENG: 45% |
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KWAZULU NATAL: 15% |
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WESTERN CAPE: 11% |
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JOHANNESBURG: 20% |
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EKURHULENI 11% |
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TSHWANE: 9% |
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CAPE TOWN: 9% |
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LIMPOPO: 3% |
SOCIO-ECONOMIC MEASURE
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SEM 1-4 22% |
SEM 5-6 21% |
SEM 7-8 29% |
SEM 9-10 29% |
WORK STATUS
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48% |
WORKING |
EDUCATION
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37% | 41% | 22% |
UP TO MATRIC | MATRIC | TERTIARY |
Sources: PAMS FUSION 2021 ABC Apr – Jun 2022, Narratiive Apr 2022