Editor: Sharon Becker
Format: Tabloid
Distribution: National
Format: Tabloid
Distribution: National
Overview
Our Fashion section provides the ultimate guide to what is new and hot on the South African fashion and beauty scene. It is a fun, inspiring and credible read for fashionistas and beauty-lovers across the country. At a time when there’s a plethora of brands out there, we cut through the clutter to bring a brilliantly curated, always on trend and up-to-the-minute mix of hot shopping, beautiful shoots and breaking news.
Our Fashion contributors give readers a dose of inspiring, highly visual content that shows them exactly what’s new in store every week. We feature shopping, snappy Q&As with industry players, local and international fashion news. A weekly themed professionally styled shoot highlights the hottest looks, trends and must-haves, interpreted in ways that make it easy for readers to get the look.
We also focus on beauty: new products, tips and tricks, colour trends and advice for all budgets.
COST PER THOUSAND
 |
| R 83.31 |
AGE GROUPS
| Average Age 38 |
|||
| 20% | 28% | 31% | 21% |
| 15-24 | 25-34 | 35-49 | 50+ |
GENDER
| 44% | 56% |
| MALE | FEMALE |
READERSHIP AND CIRCULATION
READERSHIP: 1,719,000 (Lifestyle)
CIRCULATION: 194,886
AVERAGE HOUSEHOLD INCOME
| R24 071 |
RACE
| 70% | 8% | 8% | 14% |
| BLACK | COLOURED | INDIAN | WHITE |
READERSHIP BY PROVINCE
 |
GAUTENG: 47% |
 |
KWAZULU NATAL: 15% |
 |
EASTERN CAPE: 10% |
 |
WESTERN CAPE: 12% |
 |
NORTHERN CAPE: 1% |
 |
FREE STATE: 3% |
 |
NORTH WEST: 4% |
 |
MPUMALANGA: 7% |
 |
LIMPOPO: 3% |
LIVING STANDARDS MEASURE
| LSM 1-4 3% |
LSM 5-6 22% |
LSM 7-8 35% |
LSM 9-10 40% |
WORK STATUS
| 46% |
| WORKING |
EDUCATION
| 19% | 43% | 39% |
| UP TO MATRIC | MATRIC | TERTIARY |
Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics
