Editor: Sharon Becker
Format: Tabloid
Distribution: National
Format: Tabloid
Distribution: National
Overview
Our Fashion section provides the ultimate guide to what is new and hot on the South African fashion and beauty scene. It is a fun, inspiring and credible read for fashionistas and beauty-lovers across the country. At a time when there’s a plethora of brands out there, we cut through the clutter to bring a brilliantly curated, always on trend and up-to-the-minute mix of hot shopping, beautiful shoots and breaking news.
Our Fashion contributors give readers a dose of inspiring, highly visual content that shows them exactly what’s new in store every week. We feature shopping, snappy Q&As with industry players, local and international fashion news. A weekly themed professionally styled shoot highlights the hottest looks, trends and must-haves, interpreted in ways that make it easy for readers to get the look.
We also focus on beauty: new products, tips and tricks, colour trends and advice for all budgets.
COST PER THOUSAND
 |
| R 459.00 |
AGE GROUPS
| Age | |||
| 15% | 29% | 35% | 21% |
| 15-24 | 25-34 | 35-49 | 50+ |
GENDER
| 55% | 45% |
| MALE | FEMALE |
READERSHIP AND CIRCULATION
CORE READERSHIP: 2,764,000 (Lifestyle)
CIRCULATION: 111,670
AVERAGE HOUSEHOLD INCOME
| R24 071 |
RACE
| 78% | 8% | 8% | 7% |
| BLACK | COLOURED | INDIAN | WHITE |
READERSHIP BY PROVINCE
 |
GAUTENG: 45% |
 |
KWAZULU NATAL: 15% |
 |
WESTERN CAPE: 10% |
 |
JOHANNESBURG: 20% |
 |
EKURHULRNI 11% |
 |
TSHWANE : 9% |
 |
CAPE TOWN 7% |
SOCIO-ECONOMIC MEASURE
| SEM 1-4 22% |
SEM 5-6 21% |
SEM 7-8 29% |
SEM 9-10 29% |
WORK STATUS
| 48% |
| WORKING |
EDUCATION
| 37% | 41% | 22% |
| UP TO MATRIC | MATRIC | TERTIARY |
Sources: PAMS FUSION ABC Oct-Dec 2020, Narratiive Jan 2021 Brandmapp 2020
