Format: Tabloid
Distribution: National
Overview
Our Fashion section provides the ultimate guide to what is new and hot on the South African fashion and beauty scene. It is a fun, inspiring and credible read for fashionistas and beauty-lovers across the country. At a time when there’s a plethora of brands out there, we cut through the clutter to bring a brilliantly curated, always on trend and up-to-the-minute mix of hot shopping, beautiful shoots and breaking news.
Our Fashion contributors give readers a dose of inspiring, highly visual content that shows them exactly what’s new in store every week. We feature shopping, snappy Q&As with industry players, local and international fashion news. A weekly themed professionally styled shoot highlights the hottest looks, trends and must-haves, interpreted in ways that make it easy for readers to get the look.
We also focus on beauty: new products, tips and tricks, colour trends and advice for all budgets.
COST PER THOUSAND
R 459.00 |
AGE GROUPS
Age | |||
15% | 29% | 35% | 21% |
15-24 | 25-34 | 35-49 | 50+ |
GENDER
55% | 45% |
MALE | FEMALE |
READERSHIP AND CIRCULATION
READERSHIP: 2,035,000 (Lifestyle)
CIRCULATION: 112,488
AVERAGE HOUSEHOLD INCOME
R24 071 |
RACE
78% | 8% | 8% | 7% |
BLACK | COLOURED | INDIAN | WHITE |
READERSHIP BY PROVINCE
GAUTENG: 45% | |
KWAZULU NATAL: 15% | |
WESTERN CAPE: 10% | |
JOHANNESBURG: 20% | |
EKURHULRNI 11% | |
TSHWANE : 9% | |
CAPE TOWN 7% | |
SOCIO-ECONOMIC MEASURE
SEM 1-4 22% |
SEM 5-6 21% |
SEM 7-8 29% |
SEM 9-10 29% |
WORK STATUS
48% |
WORKING |
EDUCATION
37% | 41% | 22% |
UP TO MATRIC | MATRIC | TERTIARY |
Sources: PAMS FUSION ABC Apr – Jun 2022, Narratiive Apr 2021 Brandmapp 2020