Sunday Times Fashion Readership

Editor: Sharon Becker
Format: Tabloid
Distribution: National

Overview

Our Fashion section provides the ultimate guide to what is new and hot on the South African fashion and beauty scene. It is a fun, inspiring and credible read for fashionistas and beauty-lovers across the country. At a time when there’s a plethora of brands out there, we cut through the clutter to bring a brilliantly curated, always on trend and up-to-the-minute mix of hot shopping, beautiful shoots and breaking news.

Our Fashion contributors give readers a dose of inspiring, highly visual content that shows them exactly what’s new in store every week. We feature shopping, snappy Q&As with industry players, local and international fashion news. A weekly themed professionally styled shoot highlights the hottest looks, trends and must-haves, interpreted in ways that make it easy for readers to get the look.

We also focus on beauty: new products, tips and tricks, colour trends and advice for all budgets.

AGE GROUPS

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 Age
15% 29% 35% 21%
15-24 25-34 35-49 50+

GENDER

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55% 45%
MALE FEMALE

READERSHIP AND CIRCULATION

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READERSHIP: 2,035,000 (Lifestyle)
CIRCULATION: 112,488

RACE

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78% 8% 8% 7%
BLACK COLOURED INDIAN WHITE

READERSHIP BY PROVINCE

Gauteng GAUTENG: 45%
kzn KWAZULU NATAL: 15%
ec WESTERN  CAPE: 10%
nc JOHANNESBURG: 20%
fs EKURHULRNI 11%
nw TSHWANE : 9%
mpum CAPE TOWN 7%

SOCIO-ECONOMIC MEASURE

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SEM
1-4
22%
SEM
5-6
21%
SEM
7-8
29%
SEM
9-10
29%

WORK STATUS

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48%
WORKING

EDUCATION

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37% 41% 22%
UP TO MATRIC MATRIC TERTIARY

Sources: PAMS FUSION  ABC Apr – Jun 2022, Narratiive Apr 2021 Brandmapp 2020