Format: Tabloid
Distribution: National
Overview
Our Fashion section provides the ultimate guide to what is new and hot on the South African fashion and beauty scene. It is a fun, inspiring and credible read for fashionistas and beauty-lovers across the country. At a time when there’s a plethora of brands out there, we cut through the clutter to bring a brilliantly curated, always on trend and up-to-the-minute mix of hot shopping, beautiful shoots and breaking news.
Our Fashion contributors give readers a dose of inspiring, highly visual content that shows them exactly what’s new in store every week. We feature shopping, snappy Q&As with industry players, local and international fashion news. A weekly themed professionally styled shoot highlights the hottest looks, trends and must-haves, interpreted in ways that make it easy for readers to get the look.
We also focus on beauty: new products, tips and tricks, colour trends and advice for all budgets.
COST PER THOUSAND
![]() |
R 59.84 |
AGE GROUPS

Average Age 38 |
|||
20% | 28% | 31% | 21% |
15-24 | 25-34 | 35-49 | 50+ |
GENDER

44% | 56% |
MALE | FEMALE |
READERSHIP AND CIRCULATION

READERSHIP: 2,190,000
CIRCULATION: 251,645
AVERAGE HOUSEHOLD INCOME

R24 071 |
RACE

70% | 8% | 8% | 14% |
BLACK | COLOURED | INDIAN | WHITE |
READERSHIP BY PROVINCE
![]() |
GAUTENG: 47% |
![]() |
KWAZULU NATAL: 15% |
![]() |
EASTERN CAPE: 10% |
![]() |
WESTERN CAPE: 12% |
![]() |
NORTHERN CAPE: 1% |
![]() |
FREE STATE: 3% |
![]() |
NORTH WEST: 4% |
![]() |
MPUMALANGA: 7% |
![]() |
LIMPOPO: 3% |
LIVING STANDARDS MEASURE

LSM 1-4 3% |
LSM 5-6 22% |
LSM 7-8 35% |
LSM 9-10 40% |
WORK STATUS

46% |
WORKING |
EDUCATION

19% | 43% | 39% |
UP TO MATRIC | MATRIC | TERTIARY |
Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics