Sunday Times Careers Readership

 

Editor: Semeyi Zake
Format: Broadsheet
Distribution: National

Overview

Sunday Times Careers is not only read to find employment – it is read to keep up-to-date with workplace/labour developments and to obtain a comparative view of salaries and benefits. Careers offers concise, hands-on information and advice on all areas of personal finance and consumer issues.

COST PER THOUSAND

COST PER THOUSAND
R153.44

INTERNET ACCESS

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58%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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62% 38%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R27 509

READERSHIP AND CIRCULATION

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READERSHIP: 2,133,000
CIRCULATION: 200,734

AGE GROUPS

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15% 28% 35% 22%
15-24 25-34 35-49 50+

RACE

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79% 5% 8% 8%
BLACK COLOURED INDIAN WHITE

LANGUAGE

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68% 7% 23%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

SOCIO-ECONOMIC MEASURE

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SEM
1-4
19%
SEM
5-6
23%
SEM
7-8
27%
SEM
9-10
31%

WORK STATUS

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51%
WORKING

EDUCATION

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32% 44% 24%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG: 46%
kzn KWAZULU NATAL: 14%
ec MPUMALANGA: 10%
wc WESTERN CAPE: 8%
nc
fs JOHANNESBURG: 22%
 nc EKURHULENI: 12%
mpum eTHEKWINI: 9%
limp CAPE TOWN: 7%
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PSYCHOGRAPHICS:

One in two Sunday Times reader usually read Careers, spending just under half an hour on this appointments supplement. 83% of Careers readers use newspaper recruitment pages when looking for a new job. Three in four Careers readers read all or most of the supplement and close on nine in ten display a high emotional attachment to the title, claiming it would matter to them if they were not able to read this supplement every Sunday. 94% rate Careers as excellent, very good or good. Sundays allow for more thorough read of appointment supplements and business news.

Sources: PAMS 2019 ABC Jan-Mar 2020 Narrative April 2020