Sunday Times Careers Readership

 

Editor: Ron Derby
Format: Broadsheet
Distribution: National

Overview

Sunday Times Careers is not only read to find employment – it is read to keep up-to-date with workplace/labour developments and to obtain a comparative view of salaries and benefits. Careers offers concise, hands-on information and advice on all areas of personal finance and consumer issues.

COST PER THOUSAND

COST PER THOUSAND
R103.57

INTERNET ACCESS

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58%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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59% 41%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R11 425

READERSHIP AND CIRCULATION

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READERSHIP: 2,704,000
CIRCULATION: 240,219

AGE GROUPS

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18% 31% 28% 23%
15-24 25-34 35-49 50+

RACE

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74% 8% 8% 10%
BLACK COLOURED INDIAN WHITE

LANGUAGE

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68% 7% 23%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

LIVING STANDARDS MEASURE

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LSM
1-4
4%
LSM
5-6
33%
LSM
7-8
28%
LSM
9-10
35%

WORK STATUS

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54%
WORKING

EDUCATION

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27% 42% 31%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG: 37%
kzn KWAZULU NATAL: 13%
ec EASTERN CAPE: 14%
wc WESTERN CAPE: 10%
nc NORTHERN CAPE: 1%
fs FREE STATE: 6%
mpum MPUMALANGA: 10%
limp LIMPOPO: 4%
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PSYCHOGRAPHICS:

One in two Sunday Times reader usually read Careers, spending just under half an hour on this appointments supplement. 83% of Careers readers use newspaper recruitment pages when looking for a new job. Three in four Careers readers read all or most of the supplement and close on nine in ten display a high emotional attachment to the title, claiming it would matter to them if they were not able to read this supplement every Sunday. 94% rate Careers as excellent, very good or good. Sundays allow for more thorough read of appointment supplements and business news.

Sources: PAMS 2018 ABC Jul-Sep 2019 Narrative September 2019