Sunday Times Careers Readership
Editor: Semeyi Zake
Format: Broadsheet
Distribution: National
Overview
Sunday Times Careers is not only read to find employment – it is read to keep up-to-date with workplace/labour developments and to obtain a comparative view of salaries and benefits. Careers offers concise, hands-on information and advice on all areas of personal finance and consumer issues.
COST PER THOUSAND
| COST PER THOUSAND |
 |
| R294.67 |
INTERNET ACCESS
| 58% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 62% | 38% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R27 509 |
READERSHIP AND CIRCULATION
AIR READERSHIP: 1,476,000
CIRCULATION: 112,488
AGE GROUPS
| 15% | 28% | 35% | 22% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 79% | 5% | 8% | 8% |
| BLACK | COLOURED | INDIAN | WHITE |
LANGUAGE
| 68% | 7% | 23% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
SOCIO-ECONOMIC MEASURE
| SEM 1-4 19% |
SEM 5-6 23% |
SEM 7-8 27% |
SEM 9-10 31% |
AVERAGE HOUSEHOLD INCOME
| R34 855 |
WORK STATUS
| 51% |
| WORKING |
EDUCATION
| 32% | 44% | 24% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
READERSHIP BY PROVINCE
 |
GAUTENG: 46% |
 |
KWAZULU NATAL: 14% |
 |
MPUMALANGA: 10% |
 |
WESTERN CAPE: 8% |
 |
|
 |
JOHANNESBURG: 22% |
| |
EKURHULENI: 12% |
 |
eTHEKWINI: 9% |
 |
CAPE TOWN: 7% |
PSYCHOGRAPHICS:
One in two Sunday Times reader usually read Careers, spending just under half an hour on this appointments supplement. 83% of Careers readers use newspaper recruitment pages when looking for a new job. Three in four Careers readers read all or most of the supplement and close on nine in ten display a high emotional attachment to the title, claiming it would matter to them if they were not able to read this supplement every Sunday. 94% rate Careers as excellent, very good or good. Sundays allow for more thorough read of appointment supplements and business news.
Sources: PAMS FUSION 2021 ABC Apr – Jun 2022, Narratiive Apr 2022
