Sunday Times Business Times Readership
Editor: Semeyi Zake
Format: Broadsheet
Distribution: National
Overview
Sunday Times Business Times is the widest reaching business title in the country. Who are the movers and shakers behind business in South Africa today? Business Times award-winning teams of journalists look at the people and issues behind South Africa’s largest and best-known companies and offer comprehensive analysis of today’s business trends. The pages play host to the views of leading commentators on the big business and economic stories of the moment. It also includes It’s My Business which is packed to the brim with straight talking, no nonsense information on how best to run a small business (enterprises employing 1- 50 people). Stories told in this supplement are from real life small business owners who speak candidly about their successes and their failures and share what they have learnt with the rest of the small business community.
COST PER THOUSAND
 |
| R166.14 |
INTERNET ACCESS
| 72% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 58% | 42% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R13 803 |
READERSHIP AND CIRCULATION
READERSHIP: 1,632,000
CIRCULATION: 116,295
AGE GROUPS
| 14% | 26% | 34% | 26% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 73% | 7% | 7% | 14% |
| BLACK | COLOURED | INDIAN | WHITE |
LANGUAGE
| 64% | 9% | 27% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
SOCIO - ECONOMIC MEASURE
| SEM 1-4 19% |
SEM 1-4 23% |
SEM 7-8 27% |
LSM 9-10 31% |
AVERAGE HOUSEHOLD INCOME
| R24 782 |
WORK STATUS
| 55% |
| WORKING |
EDUCATION
| 17% | 38% | 45% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
READERSHIP BY PROVINCE
 |
GAUTENG: 49% |
 |
KWAZULU NATAL: 13% |
 |
EASTERN CAPE: 11% |
 |
WESTERN CAPE: 10% |
 |
NORTHERN CAPE: 1% |
 |
FREE STATE: 3% |
 |
NORTH WEST: 5% |
 |
MPUMALANGA: 5% |
 |
LIMPOPO: 3% |
PSYCHOGRAPHICS:
Business Times readers spend an hour and a quarter paging through this supplement. One in four read every single word printed – much higher than other business publications. Close on nine in ten display a high emotional attachment to the title, claiming it would matter to them if they were not able to read this supplement every Sunday. 94% rate the Business Times as excellent, very good or good. Sundays allow for a more thorough read of business news.
Sources: PAMS FUSION ABC Jan-Mar 2021, Narratiive Apr 2021
