Saturday Dispatch Readership
Editor: Chiara Carter
Format: Tabloid
Distribution: Eastern Cape
Overview
Daily Dispatch Weekend Edition carries a fine blend of news and features with a strong focus on lifestyle and leisure content. Readers choose this title to catch up on the week’s news, when they have more time to focus in-depth on stories. While the local coverage draws them in, they also like keeping abreast of national and international events. The entertainment section is key component of their Saturday read. Readers are loyal and trust the paper.
COST PER THOUSAND
| COST PER THOUSAND |
 |
| R418.48 |
INTERNET ACCESS
| 64% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 54% | 46% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R8,076 |
READERSHIP AND CIRCULATION
READERSHIP: 126,000
CIRCULATION: 13,282
AGE GROUPS
| 18% | 29% | 28% | 25% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 73% | 6% | 19% | |
| BLACK | COLOURED | WHITE |
LANGUAGE
| 71% | 6% | 23% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
LIVING STANDARDS MEASURE
| LSM 1-4 4% |
LSM 5-6 21% |
LSM 7-8 29% |
LSM 9-10 45% |
AVERAGE HOUSEHOLD INCOME
| R15,830 |
WORK STATUS
| 46% |
| WORKING |
EDUCATION
| 35% | 32% | 33% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
READERSHIP BY PROVINCE
 |
GAUTENG: 0% |
 |
KWAZULU NATAL: 0% |
 |
EASTERN CAPE: 100% |
 |
WESTERN CAPE: 0% |
 |
NORTHERN CAPE: 0% |
 |
FREE STATE: 0% |
 |
NORTH WEST: 0% |
 |
MPUMALANGA: 0% |
 |
LIMPOPO: 0% |
PSYCHOGRAPHICS:
Saturday Dispatch readers read this title mostly to be informed, and to be able to communicate and interact. Local knowledge is important to allow a sense of well-being and belonging within the Eastern Cape community. Family and parenting is very important to these readers, as well as region’s environment and the lifestyle it supports.
Sources: PAMS 2018 ABC Jul-Sep 2019 Narrative November 2019
