Daily Dispatch Weekend Edition Readership

Editor: Chiara Carter
Format: Tabloid
Distribution: Eastern Cape

Overview

Daily Dispatch Weekend Edition carries a fine blend of news and features with a strong focus on lifestyle and leisure content. Readers choose this title to catch up on the week’s news, when they have more time to focus in-depth on stories. While the local coverage draws them in, they also like keeping abreast of national and international events. The entertainment section is key component of their Saturday read. Readers are loyal and trust the paper.

COST PER THOUSAND

COST PER THOUSAND
R823.88

INTERNET ACCESS

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64%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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54% 46%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R8,530

READERSHIP AND CIRCULATION

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AIR READERSHIP: 64,000
CIRCULATION: 9,140

AGE GROUPS

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24% 21% 32% 24%
15-24 25-34 35-49 50+

RACE

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85% 4% 11%
BLACK COLOURED WHITE

LANGUAGE

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71% 6% 23%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

SOCIO-ECONOMIC MEASURE

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SEM
1-4
23%
SEM
5-6
23%
SEM
7-8
33%
SEM
9-10
23%

WORK STATUS

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56%
WORKING

EDUCATION

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44% 29% 27%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng EASTERN CAPE: 100%
nc BUFFALO CITY: 78%
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PSYCHOGRAPHICS:

Daily Dispatch Weekend Edition readers read this title mostly to be informed, and to be able to communicate and interact. Local knowledge is important to allow a sense of well-being and belonging within the Eastern Cape community. Family and parenting is very important to these readers, as well as region’s environment and the lifestyle it supports.

Sources: PAMS FUSION 2021 ABC Apr – Jun 2022, Narratiive Apr 2022