Financial Mail Readership
The Financial Mail reaches SA’s most important decision maker with essential weekly news and analysis. The FM’s journalists are leaders in their fields and provide insights that are critical to effective decision making. The Financial Mail is the definitive source of news, analysis and debate for strategically minded people in the SA business world. It offers the most comprehensive weekly coverage of investment, business, political and social trends.
COST PER THOUSAND |
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R757.81 |
61% |
OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
63% | 37% |
MALE | FEMALE |
AVERAGE PERSONAL INCOME |
R30 404 |
CORE READERSHIP: 51,000
CIRCULATION: 11,652
17% | 25% | 28% | 30% |
15-24 | 25-34 | 35-49 | 50+ |
60% | 12% | 4% | 24% |
BLACK | COLOURED | INDIAN | WHITE |
56% | 11% | 30% |
ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
SEM 1-4 18% |
SEM 5-6 22% |
SEM 7-8 26% |
SEM 9-10 34% |
R37 500 |
60% |
WORKING |
17% | 49% | 34% |
UP TO SOME HIGH | MATRIC | TERTIARY |
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GAUTENG: 75% |
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WESTERN CAPE: 15% |
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MPUMALANGA: 1% |
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JOHANNESBURG: 27% |
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TSHWANE: 15% |
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CAPE TOWN: 12% |
PSYCHOGRAPHICS:
The Financial Mail is read by SA’s decision makers in the private as well as the public sectors. These are top earners who are educated and discerning readers and consumers. They are in powerful positions and able to influence agendas and events. They are the sort of consumers that most advertisers would love to reach.
Sources: PAMS FUSION ABC Oct-Dec 2020, Narratiive Jan 2021 Brandmapp 2020