Financial Mail Readership

 

Editor: Rob Rose
Format: Magazine
Distribution: National
Pub. handle:@FinancialMail

Overview

The Financial Mail reaches SA’s most important decision maker with essential weekly news and analysis. The FM’s journalists are leaders in their fields and provide insights that are critical to effective decision making. The Financial Mail is the definitive source of news, analysis and debate for strategically minded people in the SA business world. It offers the most comprehensive weekly coverage of investment, business, political and social trends.

COST PER THOUSAND

COST PER THOUSAND
R399.16

INTERNET ACCESS

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61%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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63% 37%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R17 617

READERSHIP AND CIRCULATION

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READERSHIP: 179,000
CIRCULATION: 13,836

AGE GROUPS

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8% 34% 35% 23%
15-24 25-34 35-49 50+

RACE

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68% 4% 10% 18%
BLACK COLOURED INDIAN WHITE

LANGUAGE

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56% 11% 30%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

LIVING STANDARDS MEASURE

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LSM
1-4
2%
LSM
5-6
19%
LSM
7-8
21%
LSM
9-10
58%

WORK STATUS

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68%
WORKING

EDUCATION

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18% 31% 51%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG: 56%
kzn KWAZULU NATAL: 10%
ec EASTERN CAPE: 7%
wc WESTERN CAPE: 7%
fs FREE STATE: 6%
nw NORTH WEST: 4%
mpum MPUMALANGA: 10%
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PSYCHOGRAPHICS:

The Financial Mail is read by SA’s decision makers in the private as well as the public sectors. These are top earners who are educated and discerning readers and consumers. They are in powerful positions and able to influence agendas and events. They are the sort of consumers that most advertisers would love to reach.

Sources: PAMS 2018, ABC Jul-Sep 2019 Narrative September 2019