Daily Dispatch Readership
Overview
The East London daily. Daily Dispatch remains the Eastern Cape’s biggest selling daily newspaper covering the eastern sector of the Eastern Cape – a vast geographical area which stretches from the Kowie River in Port Alfred through to Aliwal North on the Orange River and all the way down to the KwaZulu Natal border. Independent research shows that readers find the publication indispensable. Readers are young, black, ambitious and of the up-and-coming generation, while established readers are older, white and wealthier. All are fiercely loyal and trust the information carried daily.
COST PER THOUSAND
| COST PER THOUSAND |
 |
| R399.45 |
INTERNET ACCESS
| 66% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 48% | 52% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R22 337 |
READERSHIP AND CIRCULATION
AIR READERSHIP: 132,000
CIRCULATION: 11,248
AGE GROUPS
| 20% | 31% | 23% | 26% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 87% | 3% | 0% | 10% |
| BLACK | COLOURED | INDIAN | WHITE |
LANGUAGE
| 80% | 5% | 15% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
SOCIO-ECONOMIC MEASURE
| SEM 1-4 29% |
SEM 5-6 25% |
SEM 7-8 29% |
SEM 9-10 18% |
AVERAGE HOUSEHOLD INCOME
| R29 160 |
WORK STATUS
| 46% |
| WORKING |
EDUCATION
| 26% | 42% | 32% |
| UP TO SOME HIGH | MATRIC | TERTIARY |
PSYCHOGRAPHICS:
Daily Dispatch readers read this title mostly to be informed, and to be able to communicate and interact. Local knowledge is important to allow for a sense of belonging within the Eastern Cape community. Family and parenting is very important to these readers, as well as region’s environment and the lifestyle it supports.
Sources: PAMS FUSION 2021 ABC Apr – Jun 2022, Narratiive Apr 2022
