Daily Dispatch Readership

Editor: Chiara Carter
Format: Broadsheet
Distribution: Eastern Cape
Pub. handle:@Dispatch_DD

Overview

The East London daily. Daily Dispatch remains the Eastern Cape’s biggest selling daily newspaper covering the eastern sector of the Eastern Cape – a vast geographical area which stretches from the Kowie River in Port Alfred through to Aliwal North on the Orange River and all the way down to the KwaZulu Natal border. Independent research shows that readers find the publication indispensable. Readers are young, black, ambitious and of the up-and-coming generation, while established readers are older, white and wealthier. All are fiercely loyal and trust the information carried daily.

COST PER THOUSAND

COST PER THOUSAND
R306.56

INTERNET ACCESS

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66%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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48% 52%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R22 337

READERSHIP AND CIRCULATION

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READERSHIP: 172,000
CIRCULATION: 13,340
*EXCLUSIVE READERSHIP 143,000  (83%)

AGE GROUPS

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20% 31% 23% 26%
15-24 25-34 35-49 50+

RACE

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87% 3% 0% 10%
BLACK COLOURED INDIAN WHITE

LANGUAGE

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80% 5% 15%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

SOCIO-ECONOMIC MEASURE

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SEM
1-4
29%
SEM
5-6
25%
SEM
7-8
29%
SEM
9-10
18%

WORK STATUS

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46%
WORKING

EDUCATION

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26% 42% 32%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

 

Gauteng EASTERN CAPE: 100%
kzn BUFFALO CITY: 55%
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PSYCHOGRAPHICS:

Daily Dispatch readers read this title mostly to be informed, and to be able to communicate and interact. Local knowledge is important to allow for a sense of belonging within the Eastern Cape community. Family and parenting is very important to these readers, as well as region’s environment and the lifestyle it supports.

Sources: PAMS 2019 ABC Jan-Mar 2020 Narrative April 2020  Brandmapp 2020