Business Day Readership

Editor: Lukanyo Mnyanda
Twitter: @LukanyoMnyanda
Format: Broadsheet
Distribution: National
Pub. handle: @BDLiveSA

Overview

Business Day is South Africa’s most influential and respected daily newspaper, offering incisive coverage of business, politics, labour and other current affairs, written by some of the country’s award winning journalists. As Business Day is targeted at a niche audience there is very little wastage when placing advertising aimed at our impressive audience.

INTERNET ACCESS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
84%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
66% 34%
MALE FEMALE

PERSONAL INCOME

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
AVERAGE PERSONAL INCOME
R32 583

READERSHIP AND CIRCULATION

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

READERSHIP: 120,000
CIRCULATION: 19,050

AGE GROUPS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
14% 36% 37% 14%
15-24 25-34 35-49 50+

RACE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
70% 2% 1% 27%
BLACK COLOURED INDIAN WHITE

LANGUAGE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
66% 5% 20%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

SOCIO-ECONOMIC MEASURE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
SEM
1-5
14%
SEM
6-10
85%

WORK STATUS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
61%
WORKING

EDUCATION

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
12% 34% 54%
UP TO MATRIC MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG:72%
kzn MPUMALANGA: 1%
ec
wc JOHANNESBURG: 39%
nc TSHWANE: 20%
fs EKURHULENI: 9%
Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

PSYCHOGRAPHICS:

Business Day readers are the high achievers of South African business. Psychographically our readers are successful, active and receptive to new ideas, liberal, freethinking, independent, self-advancing and materialistic. They are creative and analytical thinkers, technologically inquisitive, keep up to date and are critical consumers.

Business Day is a highly effective communication tool which should form part of any Investor Relations campaign. We will ensure your message is delivered to the right audience. By using Business Day, you will keep your current investors informed while recruiting new ones.

Sources: PAMS 2019 ABC Jan-Mar 2020 Narrative April 2020 Brandmapp 2020