Editor: Lukanyo Mnyanda
Twitter: @LukanyoMnyanda
Format: Broadsheet
Distribution: National
Pub. handle: @BDLiveSA
Overview
Business Day is South Africa’s most influential and respected daily newspaper, offering incisive coverage of business, politics, labour and other current affairs, written by some of the country’s award winning journalists. As Business Day is targeted at a niche audience there is very little wastage when placing advertising aimed at our impressive audience.
COST PER THOUSAND
 |
| R1 158.86 |
INTERNET ACCESS
| 84% |
| OF READERS HAVE ACCESSED THE INTERNET IN THE PAST 4 WEEKS |
GENDER
| 66% | 34% |
| MALE | FEMALE |
PERSONAL INCOME
| AVERAGE PERSONAL INCOME |
| R32 583 |
READERSHIP AND CIRCULATION
AIR READERSHIP: 91,000
CIRCULATION: 15,187
AGE GROUPS
| 14% | 36% | 37% | 14% |
| 15-24 | 25-34 | 35-49 | 50+ |
RACE
| 70% | 2% | 1% | 27% |
| BLACK | COLOURED | INDIAN | WHITE |
LANGUAGE
| 66% | 5% | 20% |
| ANY AFRICAN LANGUAGE | AFRIKAANS/ BILINGUAL | ENGLISH / OTHER EUROPEAN |
SOCIO-ECONOMIC MEASURE
| SEM 1-5 14% |
SEM 6-10 85% |
AVERAGE HOUSEHOLD INCOME
| R41 175 |
WORK STATUS
| 61% |
| WORKING |
EDUCATION
| 12% | 34% | 54% |
| UP TO MATRIC | MATRIC | TERTIARY |
PSYCHOGRAPHICS:
Business Day readers are the high achievers of South African business. Psychographically our readers are successful, active and receptive to new ideas, liberal, freethinking, independent, self-advancing and materialistic. They are creative and analytical thinkers, technologically inquisitive, keep up to date and are critical consumers.
Business Day is a highly effective communication tool which should form part of any Investor Relations campaign. We will ensure your message is delivered to the right audience. By using Business Day, you will keep your current investors informed while recruiting new ones.
Sources: PAMS FUSION 2021 ABC Apr – Jun 2022, Narratiive Apr 2022
