Times Live Readership

Overview

Times LIVE is one of the fastest growing websites in the South African market and caters to a loyal South African audience hungry for breaking news, quality journalism and the opportunity to engage and be more informed. Times LIVE is the online home of Sunday Times.

INTERNET ACCESS LOCATIONS

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HOME: 49%
WORKPLACE: 45%
EDUCATION FACILITY/LIBRARY: 4%
INTERNET CAFE: 2%
SMART PHONES: 13%
TABLET: 7%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 5%
1600 – 11999: 16%
12000 – 29999: 27%
30000 – 70000: 26%

WORKING STATUS

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WORKING
53%

INTERNET STATS

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UNIQUE BROWSERS: 6,371,474
PAGE VIEWS: 25,793,627

EDUCATION

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20% 21%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
33% 24%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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46% 47% 5%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
53% 47%

HOME OWNERSHIP

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44% 34%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

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20 – 24 25 – 34 35 – 49 50+
18% 26% 28% 25%

RACE

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48% 4% 4% 36%
BLACK COLOURED INDIAN WHITE

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG:51%
kzn KWAZULU NATAL: 12%
ec EASTERN CAPE: 7%
wc WESTERN CAPE: 16%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 2%
mpum MPUMALANGA: 3%
limp LIMPOPO: 4%

Source: Effective Measure SA August 2020

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