Overview
Times LIVE is one of the fastest growing websites in the South African market and caters to a loyal South African audience hungry for breaking news, quality journalism and the opportunity to engage and be more informed. Times LIVE is the online home of Sunday Times.
INTERNET ACCESS LOCATIONS
| HOME: 49% |
| WORKPLACE: 45% |
| EDUCATION FACILITY/LIBRARY: 4% |
| INTERNET CAFE: 2% |
| SMART PHONES: 13% |
| TABLET: 7% |
MONTHLY HOUSEHOLD INCOME BEFORE TAX
| FROM 499 – 1599: 5% |
| 1600 – 11999: 16% |
| 12000 – 29999: 27% |
| 30000 – 70000: 26% |
WORKING STATUS
| WORKING |
| 53% |
INTERNET STATS
| UNIQUE BROWSERS: 4,349,331 |
| PAGE VIEWS: 18,691,094 |
EDUCATION
| 20% | 21% |
| MATRIC | TECHNICAL COLLEGE (UNDER) GRADUATE |
| 33% | 24% |
| UNDERGRADUATE | POSTGRADUATE |
MARITAL STATUS
| 46% | 47% | 5% |
| SINGLE | MARRIED | DIVORCED |
GENDER
| MALE | FEMALE |
| 53% | 47% |
HOME OWNERSHIP
| 44% | 34% |
| YES (INCLUDING, PAYING IT OFF) | NO, RENTING (PRIVATELY) |
AGE
| 20 – 24 | 25 – 34 | 35 – 49 | 50+ |
| 18% | 26% | 28% | 25% |
RACE
| 48% | 4% | 4% | 36% |
| BLACK | COLOURED | INDIAN | WHITE |
GEOGRAPHIC LOCATIONS
 |
GAUTENG:43% |
 |
KWAZULU NATAL: 15% |
 |
EASTERN CAPE: 7% |
 |
WESTERN CAPE: 16% |
 |
NORTHERN CAPE: 1% |
 |
FREE STATE: 3% |
 |
NORTH WEST: 2% |
 |
MPUMALANGA: 3% |
 |
LIMPOPO: 6% |
Source: Narratiive (SA audience data) , Social Media.
