Overview
The Home Channel delivers decor, design, home improvement and property television programmes, mixing the best of local and international content.
INTERNET ACCESS LOCATIONS
| HOME: 61% |
| WORKPLACE: 20% |
| EDUCATION FACILITY/LIBRARY: –% |
| INTERNET CAFE: –% |
| SMART PHONES: 20% |
| TABLET: 2% |
MONTHLY HOUSEHOLD INCOME BEFORE TAX
| FROM 499 – 1599: 2% |
| 1600 – 11999: 36% |
| 12000 – 29999: 19% |
| 30000 – 70000: 17% |
WORKING STATUS
| WORKING |
| 86% |
INTERNET STATS
| UNIQUE BROWSERS:13 794 |
| PAGE VIEWS: 1 004 851 |
| MOBILE VISITS: 39% |
INTERNET CONNECTION TYPE
| 48% | 30% |
| ADSL | WIRELESS NETWORK |
| 30% |
7% |
| MOBILE NETWORK | MOBILE INTERNET (WAP) |
EDUCATION
| 26% | 36% |
| MATRIC | TECHNICAL COLLEGE (UNDER) GRADUATE |
| 17% | 17% |
| UNDERGRADUATE | POSTGRADUATE |
MARITAL STATUS
| 17% | 69% | 8% |
| SINGLE | MARRIED | DIVORCED |
GENDER
| MALE | FEMALE |
| 11% | 89% |
SPOKEN LANGUAGES AT HOME
| AFRIKAANS: 39% | ENGLISH: 79% |
| ISINDEBELE: –% | ISIXHOSA: 4% |
| ISIZULU: 4% | SEPEDI: 2% |
| SESOTHO: 2% | SETSWANA: 5% |
| SISWATI: 1% | TSHIVENDA: 1% |
| XITSONGA: –% | |
HOME OWNERSHIP
| 66% | 22% |
| YES (INCLUDING, PAYING IT OFF) | NO, RENTING (PRIVATELY) |
AGE
| 15 – 24 | 25 – 34 | 35 – 49 | 50+ |
| 5% | 13% | 20% | 62% |
RACE
| 14% | 6% | 6% | 72% |
| BLACK | COLOURED | INDIAN | WHITE |
PERSONAL ACTIVITIES
| I CARE FOR A PET: 73% |
| I REGULARLY BUY ORGANIC FOOD: –% |
| I PRACTICE SPORTS/EXCERCISE REGULARLY: 27% |
| I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: 27% |
| I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: 27% |
| I PLAY LOTTERY / SCRATCH CARD GAMES: 18% |
GEOGRAPHIC LOCATIONS
 |
GAUTENG: 38% |
 |
KWAZULU NATAL: 24% |
 |
EASTERN CAPE: 7% |
 |
WESTERN CAPE: 18% |
 |
NORTHERN CAPE: –% |
 |
FREE STATE: 4% |
 |
NORTH WEST: 2% |
 |
MPUMALANGA: 4% |
 |
LIMPOPO: 2% |
ITEMS PURCHASE VIA INTERNET
| 45% DVDS, VIDEOS, MUSIC |
27% BOOKS |
45% TICKETS FOR SHOWS OR SPORT EVENTS |
-% TOYS AND GAMES |
9% ART OBJECTS |
-% SOFTWARE |
-% COMPUTERS |
| -% PC OR CONSOLE VIDEO GAMES |
9% MASS MARKET ELECTRONICS |
-% RINGTONE, GAMES OR ICONS FOR MOBILE PHONES |
-% FLOWERS/GIFTS |
27% HEALTH AND BEAUTY PRODUCTS |
36% CLOTHES AND SPORTS CLOTHES |
18% FOOD |
| -% ALCOHOLIC BEVERAGES |
36% TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT |
-% HOLIDAY PACKAGE |
27% HOTEL RESERVATION |
5% CARS, MOTORBIKES, BICYCLE |
5% REAL ESTATE/PROPERTY |
20% NONE OF THE ABOVE |
USE THE INTERNET FOR
| -% BLOGGING |
9% JOB SEARCH |
9% DIRECTORY SERVICES |
-% GAMBLING |
SOCIAL NETWORKING |
100% |
18% INSTANT MESSAGING |
| -% CHAT |
18% MUSIC DOWNLOADS |
-% PODCAST/VIDEO DOWNLOADS |
45% SHOPPING |
73% BANKING |
SHARE TRADING |
82% RESEARCH/OBTAINING INFORMATION |
| -% LISTEN TO THE RADIO ONLINE |
-% WATCH TV AND VIDEOS ONLINE |
36% READING NEWS/MAGAZINE ARTICLES ONLINE |
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Source: Effective Measure SA August 2015
