Overview
Sowetan brings ‘The Soul Truth’ to readers who are ‘In the Know, On the Move’. Monday to Friday, this strong brand will bring you the best news complemented by need-to-know information from the world of politics, comprehensive local soccer coverage plus helpful consumer, relationships and lifestyle advice.
INTERNET ACCESS LOCATIONS
| HOME: 19% |
| WORKPLACE: 73% |
| EDUCATION FACILITY/LIBRARY: 2% |
| INTERNET CAFE: 2% |
| SMART PHONES: 14% |
| TABLET: 3% |
MONTHLY HOUSEHOLD INCOME BEFORE TAX
| FROM 499 – 1599: 7% |
| 1600 – 11999: 23% |
| 12000 – 29999: 39% |
| 30000 – 70000: 13% |
WORKING STATUS
| WORKING |
| 54% |
INTERNET STATS
| UNIQUE BROWSERS: 3,147,585 |
| PAGE VIEWS: 13,357,248 |
EDUCATION
| 18% | 28% |
| MATRIC | TECHNICAL COLLEGE (UNDER) GRADUATE |
| 33% | 19% |
| UNDERGRADUATE | POSTGRADUATE |
MARITAL STATUS
| 51% | 43% | 4% |
| SINGLE | MARRIED | DIVORCED |
GENDER
| MALE | FEMALE |
| 53% | 47% |
HOME OWNERSHIP
| 38% | 36% |
| YES (INCLUDING, PAYING IT OFF) | NO, RENTING (PRIVATELY) |
AGE
| 20 – 24 | 25 – 34 | 35 – 49 | 50+ |
| 17% | 28% | 30% | 21% |
RACE
| 91% | 2% | 0% | 2% |
| BLACK | COLOURED | INDIAN | WHITE |
GEOGRAPHIC LOCATIONS
 |
GAUTENG: 63% |
 |
KWAZULU NATAL: 4% |
 |
EASTERN CAPE: 2% |
 |
WESTERN CAPE: 4% |
 |
NORTHERN CAPE: 1% |
 |
FREE STATE: 3% |
 |
NORTH WEST: 7% |
 |
MPUMALANGA: 7% |
 |
LIMPOPO: 10% |
Source: Narrative (SA audience data) , Social Media.
