SA Home Owner Website Readership

Overview

SA Home Owner is the home owner’s reference guide to ideas, inspiration, information and innovation in home, design and decor. Offering insights into SA’s most beautiful properties, keeping readers up to date with local and international trends, and sharing practical supplier information on who to contact to create the home you have always dreamed of – SA Home Owner will be with you each step of the way, and is ready to welcome you home.

INTERNET ACCESS LOCATIONS

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HOME: 9%
WORKPLACE: 23%
EDUCATION FACILITY/LIBRARY: 4%
INTERNET CAFE: –%
SMART PHONES: 31%
TABLET: 23%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 7%
1600 – 11999: 14%
12000 – 29999: 29%
30000 – 70000: 29%

WORKING STATUS

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WORKING
92%

INTERNET STATS

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UNIQUE BROWSERS: 23,617
PAGE VIEWS: 51,497

EDUCATION

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22% 24%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
31% 19%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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25% 62% 9%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
40% 60%

HOME OWNERSHIP

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55% 27%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

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20 – 24 25 – 34 35 – 49 50+
10% 33% 34% 23%

RACE

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77% -% -% 15%
BLACK COLOURED INDIAN WHITE

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG: 56%
kzn KWAZULU NATAL: 13%
ec EASTERN CAPE: 6%
wc WESTERN CAPE: 6%
nc NORTHERN CAPE: –%
fs FREE STATE: 6%
nw NORTH WEST: –%
mpum MPUMALANGA: 6%
limp LIMPOPO: 6%

Source: Effective Measure SA August 2020

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