Overview
SA Home Owner is the home owner’s reference guide to ideas, inspiration, information and innovation in home, design and decor. Offering insights into SA’s most beautiful properties, keeping readers up to date with local and international trends, and sharing practical supplier information on who to contact to create the home you have always dreamed of – SA Home Owner will be with you each step of the way, and is ready to welcome you home.
INTERNET ACCESS LOCATIONS
| HOME: 9% |
| WORKPLACE: 23% |
| EDUCATION FACILITY/LIBRARY: 4% |
| INTERNET CAFE: –% |
| SMART PHONES: 31% |
| TABLET: 23% |
MONTHLY HOUSEHOLD INCOME BEFORE TAX
| FROM 499 – 1599: 7% |
| 1600 – 11999: 14% |
| 12000 – 29999: 29% |
| 30000 – 70000: 29% |
WORKING STATUS
| WORKING |
| 92% |
INTERNET STATS
| UNIQUE BROWSERS: 22,862 |
| PAGE VIEWS: 53,223 |
EDUCATION
| 22% | 24% |
| MATRIC | TECHNICAL COLLEGE (UNDER) GRADUATE |
| 31% | 19% |
| UNDERGRADUATE | POSTGRADUATE |
MARITAL STATUS
| 25% | 62% | 9% |
| SINGLE | MARRIED | DIVORCED |
GENDER
| MALE | FEMALE |
| 40% | 60% |
HOME OWNERSHIP
| 55% | 27% |
| YES (INCLUDING, PAYING IT OFF) | NO, RENTING (PRIVATELY) |
AGE
| 20 – 24 | 25 – 34 | 35 – 49 | 50+ |
| 10% | 33% | 34% | 23% |
RACE
| 77% | -% | -% | 15% |
| BLACK | COLOURED | INDIAN | WHITE |
GEOGRAPHIC LOCATIONS
 |
GAUTENG: 56% |
 |
KWAZULU NATAL: 13% |
 |
EASTERN CAPE: 6% |
 |
WESTERN CAPE: 6% |
 |
NORTHERN CAPE: –% |
 |
FREE STATE: 6% |
 |
NORTH WEST: –% |
 |
MPUMALANGA: 6% |
 |
LIMPOPO: 6% |
Source: Narratiive (SA audience data) , Social Media.
