Overview
Ignition Live is Times Media Group’s latest online offering, delivering supercharged motoring content ranging from news, reviews and other entertainment features.
It is a cutting edge multimedia platform that uses visual, text and video to drive home the idea of supercharged motoring content – keeping its subscribers revved up and in the know.
INTERNET ACCESS LOCATIONS
| HOME: –% |
| WORKPLACE: –% |
| EDUCATION FACILITY/LIBRARY: 11% |
| INTERNET CAFE: –% |
| SMART PHONES: 88% |
| TABLET: –% |
MONTHLY HOUSEHOLD INCOME BEFORE TAX
| FROM 499 – 1599: –% |
| 1600 – 11999: –% |
| 12000 – 29999: –% |
| 30000 – 70000: 71% |
WORKING STATUS
| WORKING |
| 91% |
INTERNET STATS
| UNIQUE BROWSERS: 13 835 |
| PAGE VIEWS: 36 199 |
| MOBILE VISITS: 53% |
INTERNET CONNECTION TYPE
| 39% | 32% |
| ADSL | WIRELESS NETWORK |
| 36% | 15% |
| MOBILE NETWORK | MOBILE INTERNET (WAP) |
EDUCATION
| 16% | 33% |
| MATRIC | TECHNICAL COLLEGE (UNDER) GRADUATE |
| 26% | 23% |
| UNDERGRADUATE | POSTGRADUATE |
MARITAL STATUS
| 39% | 57% | 3% |
| SINGLE | MARRIED | DIVORCED |
GENDER
| MALE | FEMALE |
| 75% | 25% |
SPOKEN LANGUAGES AT HOME
| AFRIKAANS: 27% | ENGLISH: 58% |
| ISINDEBELE: 1% | ISIXHOSA: 10% |
| ISIZULU: 31% | SEPEDI: 24% |
| SESOTHO: 22% | SETSWANA: 21% |
| SISWATI: 3% | TSHIVENDA: 13% |
| XITSONGA: 4% | |
HOME OWNERSHIP
| 46% | 33% |
| YES (INCLUDING, PAYING IT OFF) | NO, RENTING (PRIVATELY) |
AGE
| 15 – 24 | 25 – 34 | 35 – 49 | 50+ |
| -% | -% | 87% | 13% |
RACE
| 50% | 25% | -% | 25% |
| BLACK | COLOURED | INDIAN | WHITE |
PERSONAL ACTIVITIES
| I CARE FOR A PET: 100% |
| I REGULARLY BUY ORGANIC FOOD: –% |
| I PRACTICE SPORTS/EXCERCISE REGULARLY: 100% |
| I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: –% |
| I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: –% |
| I PLAY LOTTERY / SCRATCH CARD GAMES: –% |
GEOGRAPHIC LOCATIONS
 |
GAUTENG: 37% |
 |
KWAZULU NATAL: –% |
 |
EASTERN CAPE: 25% |
 |
WESTERN CAPE: 25% |
 |
NORTHERN CAPE: –% |
 |
FREE STATE: –% |
 |
NORTH WEST: 13% |
 |
MPUMALANGA: –% |
 |
LIMPOPO: –% |
ITEMS PURCHASE VIA INTERNET
| 100% DVDS, VIDEOS, MUSIC |
100% BOOKS |
100% TICKETS FOR SHOWS OR SPORT EVENTS |
-% TOYS AND GAMES |
-% ART OBJECTS |
-% SOFTWARE |
-% COMPUTERS |
| -% PC OR CONSOLE VIDEO GAMES |
-% MASS MARKET ELECTRONICS |
-% RINGTONE, GAMES OR ICONS FOR MOBILE PHONES |
100% FLOWERS/GIFTS |
100% HEALTH AND BEAUTY PRODUCTS |
-% CLOTHES AND SPORTS CLOTHES |
100% FOOD |
| -% ALCOHOLIC BEVERAGES |
-% TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT |
100% HOLIDAY PACKAGE |
100% HOTEL RESERVATION |
-% CARS, MOTORBIKES, BICYCLE |
-% REAL ESTATE/PROPERTY |
-% NONE OF THE ABOVE |
USE THE INTERNET FOR
| -% BLOGGING |
-% JOB SEARCH |
-% DIRECTORY SERVICES |
-% GAMBLING |
SOCIAL NETWORKING |
100% |
100% INSTANT MESSAGING |
| -% CHAT |
100% MUSIC DOWNLOADS |
-% PODCAST/VIDEO DOWNLOADS |
100% SHOPPING |
100% BANKING |
SHARE TRADING |
-% RESEARCH/OBTAINING INFORMATION |
| 100% LISTEN TO THE RADIO ONLINE |
100% WATCH TV AND VIDEOS ONLINE |
100% READING NEWS/MAGAZINE ARTICLES ONLINE |
||||
Source: Effective Measure SA August 2015
