Financial Mail Website Readership

Overview

Financial Mail provides the most comprehensive coverage of investment, business, financial, political and social trends within the business sector.

INTERNET ACCESS LOCATIONS

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HOME: 48%
WORKPLACE: 53%
EDUCATION FACILITY/LIBRARY: –%
INTERNET CAFE: –%
SMART PHONES: 15%
TABLET: 8%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 4%
1600 – 11999: 6%
12000 – 29999: 16%
30000 – 70000: 67%

WORKING STATUS

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WORKING
90%

INTERNET STATS

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UNIQUE BROWSERS: 1,100,440
PAGE VIEWS: 1,911,522

EDUCATION

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12% 17%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
34% 36%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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38% 56% 4%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
69% 31%

HOME OWNERSHIP

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55% 31%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

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15 – 24 25 – 34 35 – 49 50+
2% 20% 26% 25%

RACE

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29% 9% 2% 53%
BLACK COLOURED INDIAN WHITE

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG: 57%
kzn KWAZULU NATAL: 11%
ec EASTERN CAPE: 4%
wc WESTERN CAPE: 19%
nc NORTHERN CAPE: 2%
fs FREE STATE: –%
nw NORTH WEST: 4%
mpum MPUMALANGA: 4%
limp LIMPOPO: –%

Source: Effective Measure SA August 2020

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