| HOME: 48% |
| WORKPLACE: 53% |
| EDUCATION FACILITY/LIBRARY: -% |
| INTERNET CAFE: -% |
| SMART PHONES: 13% |
| TABLET: 8% |
| FROM 499 – 1599: 4% |
| 1600 – 11999: 6% |
| 12000 – 29999: 16% |
| 30000 – 70000: 67% |
| WORKING |
| 90% |
| UNIQUE BROWSERS: 463,088 |
| PAGE VIEWS: 959,523 |
| 20% | 17% |
| MATRIC | TECHNICAL COLLEGE (UNDER) GRADUATE |
| 34% | 36% |
| UNDERGRADUATE | POSTGRADUATE |
| 38% | 56% | 4% |
| SINGLE | MARRIED | DIVORCED |
| MALE | FEMALE |
| 69% | 31% |
 |
GAUTENG:57% |
 |
KWAZULU NATAL: 11% |
 |
EASTERN CAPE: 4% |
 |
WESTERN CAPE: 19% |
 |
NORTHERN CAPE: 2% |
 |
FREE STATE: –% |
 |
NORTH WEST: 4% |
 |
MPUMALANGA: 4% |
 |
LIMPOPO: –% |
| 55% | 31% |
| YES (INCLUDING, PAYING IT OFF) | NO, RENTING (PRIVATELY) |
| 20 – 24 | 25 – 34 | 35 – 49 | 50+ |
| 2% | 20% | 26% | 25% |
| 29% | 9% | 2% | 53% |
| BLACK | COLOURED | INDIAN | WHITE |
Source: Narratiive (SA audience data) , Social Media.