Overview
South Africa’s leading business TV channel has become an integral source of information for the country’s business leaders and decision-makers online.
INTERNET ACCESS LOCATIONS
| HOME: 60% |
| WORKPLACE: 20% |
| EDUCATION FACILITY/LIBRARY: 10% |
| INTERNET CAFE: –% |
| SMART PHONES: 10% |
| TABLET: 20% |
MONTHLY HOUSEHOLD INCOME BEFORE TAX
| FROM 499 – 1599: 20% |
| 1600 – 11999: 10% |
| 12000 – 29999: 20% |
| 30000 – 70000: 50% |
WORKING STATUS
| WORKING |
| 91% |
INTERNET STATS
| UNIQUE BROWSERS: 10 616 |
| PAGE VIEWS: 39 970 |
| MOBILE VISITS: 24% |
INTERNET CONNECTION TYPE
| 60% | 33% |
| ADSL | WIRELESS NETWORK |
| 40% | 13% |
| MOBILE NETWORK | MOBILE INTERNET (WAP) |
EDUCATION
| 12% | 17% |
| MATRIC | TECHNICAL COLLEGE (UNDER) GRADUATE |
| 33% | 38% |
| UNDERGRADUATE | POSTGRADUATE |
MARITAL STATUS
| 30% | 64% | 5% |
| SINGLE | MARRIED | DIVORCED |
GENDER
| MALE | FEMALE |
| 77% | 23% |
SPOKEN LANGUAGES AT HOME
| AFRIKAANS: 30% | ENGLISH: 74% |
| ISINDEBELE: –% | ISIXHOSA: 4% |
| ISIZULU: 8% | SEPEDI: 1% |
| SESOTHO: 9% | SETSWANA: 2% |
| SISWATI: –% | TSHIVENDA: 1% |
| XITSONGA: –% | |
HOME OWNERSHIP
| 70% | 23% |
| YES (INCLUDING, PAYING IT OFF) | NO, RENTING (PRIVATELY) |
AGE
| 15 – 24 | 25 – 34 | 35 – 49 | 50+ |
| -% | 8% | 31% | 62% |
RACE
| 18% | -% | 9% | 64% |
| BLACK | COLOURED | INDIAN | WHITE |
PERSONAL ACTIVITIES
| I CARE FOR A PET: –% |
| I REGULARLY BUY ORGANIC FOOD: –% |
| I PRACTICE SPORTS/EXCERCISE REGULARLY: 100% |
| I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: –% |
| I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: 100% |
| I PLAY LOTTERY / SCRATCH CARD GAMES: –% |
GEOGRAPHIC LOCATIONS
 |
GAUTENG: 33% |
 |
KWAZULU NATAL: 17% |
 |
EASTERN CAPE: –% |
 |
WESTERN CAPE: 42% |
 |
NORTHERN CAPE: –% |
 |
FREE STATE: –% |
 |
NORTH WEST: –% |
 |
MPUMALANGA: –% |
 |
LIMPOPO: 8% |
ITEMS PURCHASE VIA INTERNET
| 50% DVDS, VIDEOS, MUSIC |
50% BOOKS |
100% TICKETS FOR SHOWS OR SPORT EVENTS |
-% TOYS AND GAMES |
-% ART OBJECTS |
50% SOFTWARE |
50% COMPUTERS |
| -% PC OR CONSOLE VIDEO GAMES |
50% MASS MARKET ELECTRONICS |
50% RINGTONE, GAMES OR ICONS FOR MOBILE PHONES |
50% FLOWERS/GIFTS |
-% HEALTH AND BEAUTY PRODUCTS |
-% CLOTHES AND SPORTS CLOTHES |
-% FOOD |
| -% ALCOHOLIC BEVERAGES |
100% TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT |
50% HOLIDAY PACKAGE |
50% HOTEL RESERVATION |
50% CARS, MOTORBIKES, BICYCLE |
50% REAL ESTATE/PROPERTY |
-% NONE OF THE ABOVE |
USE THE INTERNET FOR
| -% BLOGGING |
-% JOB SEARCH |
-% DIRECTORY SERVICES |
-% GAMBLING |
SOCIAL NETWORKING |
100% |
50% INSTANT MESSAGING |
| 50% CHAT |
-% MUSIC DOWNLOADS |
50% PODCAST/VIDEO DOWNLOADS |
-% SHOPPING |
100% BANKING |
SHARE TRADING |
100% RESEARCH/OBTAINING INFORMATION |
| -% LISTEN TO THE RADIO ONLINE |
-% WATCH TV AND VIDEOS ONLINE |
100% READING NEWS/MAGAZINE ARTICLES ONLINE |
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Source: Effective Measure SA August 2015
