Overview
Books LIVE is South Africa’s premier source for news and commentary on local books, writing and publishing. Catering to a loyal readership hungry for the latest book reviews and first looks at hot titles, Books LIVE covers everything from book launches to literary controversies, and hosts a community of South Africa’s top authors, who keep a lively conversation going on all the latest local reads.
INTERNET ACCESS LOCATIONS
| HOME: 75% |
| WORKPLACE: 57% |
| EDUCATION FACILITY/LIBRARY: 10% |
| INTERNET CAFE: 5% |
| SMART PHONES: 36% |
| TABLET: 15% |
MONTHLY HOUSEHOLD INCOME BEFORE TAX
| FROM 499 – 1599: 29% |
| 1600 – 11999: 14% |
| 12000 – 29999: 14% |
| 30000 – 70000: 43% |
WORKING STATUS
| WORKING |
| 89% |
INTERNET STATS
| UNIQUE BROWSERS: 65 748 |
| PAGE VIEWS: 129 166 |
| MOBILE VISITS: 48% |
INTERNET CONNECTION TYPE
| 52% | 39% |
| ADSL | WIRELESS NETWORK |
| 26% | 9% |
| MOBILE NETWORK | MOBILE INTERNET (WAP) |
EDUCATION
| 20% | 17% |
| MATRIC | TECHNICAL COLLEGE (UNDER) GRADUATE |
| 30% | 29% |
| UNDERGRADUATE | POSTGRADUATE |
MARITAL STATUS
| 41% | 50% | 6% |
| SINGLE | MARRIED | DIVORCED |
GENDER
| MALE | FEMALE |
| 29% | 71% |
SPOKEN LANGUAGES AT HOME
| AFRIKAANS: 39% | ENGLISH: 74% |
| ISINDEBELE: 2% | ISIXHOSA: 6% |
| ISIZULU: 7% | SEPEDI: 5% |
| SESOTHO: 4% | SETSWANA: 4% |
| SISWATI: 1% | TSHIVENDA: 2% |
| XITSONGA: 1% | |
HOME OWNERSHIP
| 54% | 25% |
| YES (INCLUDING, PAYING IT OFF) | NO, RENTING (PRIVATELY) |
AGE
| 15 – 24 | 25 – 34 | 35 – 49 | 50+ |
| – | – | 57% | 43% |
RACE
| 17% | -% | -% | 67% |
| BLACK | COLOURED | INDIAN | WHITE |
PERSONAL ACTIVITIES
| I CARE FOR A PET: 54% |
| I REGULARLY BUY ORGANIC FOOD: 100% |
| I PRACTICE SPORTS/EXCERCISE REGULARLY: –% |
| I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: –% |
| I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: –% |
| I PLAY LOTTERY / SCRATCH CARD GAMES: –% |
GEOGRAPHIC LOCATIONS
 |
GAUTENG: 29% |
 |
KWAZULU NATAL: –% |
 |
EASTERN CAPE: 29% |
 |
WESTERN CAPE: 29% |
 |
NORTHERN CAPE: –% |
 |
FREE STATE: 14% |
 |
NORTH WEST: –% |
 |
MPUMALANGA: –% |
 |
LIMPOPO: –% |
ITEMS PURCHASE VIA INTERNET
| 100% DVDS, VIDEOS, MUSIC |
-% BOOKS |
100% TICKETS FOR SHOWS OR SPORT EVENTS |
-% TOYS AND GAMES |
-% ART OBJECTS |
100% SOFTWARE |
100% COMPUTERS |
| -% PC OR CONSOLE VIDEO GAMES |
100% MASS MARKET ELECTRONICS |
-% RINGTONE, GAMES OR ICONS FOR MOBILE PHONES |
100% FLOWERS/GIFTS |
-% HEALTH AND BEAUTY PRODUCTS |
-% CLOTHES AND SPORTS CLOTHES |
100% FOOD |
| -% ALCOHOLIC BEVERAGES |
100% TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT |
-% HOLIDAY PACKAGE |
100% HOTEL RESERVATION |
-% CARS, MOTORBIKES, BICYCLE |
-% REAL ESTATE/PROPERTY |
-% NONE OF THE ABOVE |
USE THE INTERNET FOR
| 100% BLOGGING |
-% JOB SEARCH |
100% DIRECTORY SERVICES |
-% GAMBLING |
SOCIAL NETWORKING |
100% |
100% INSTANT MESSAGING |
| 100% CHAT |
100% MUSIC DOWNLOADS |
100% PODCAST/VIDEO DOWNLOADS |
100% SHOPPING |
100% BANKING |
SHARE TRADING |
100% RESEARCH/OBTAINING INFORMATION |
| 100% LISTEN TO THE RADIO ONLINE |
100% WATCH TV AND VIDEOS ONLINE |
100% READING NEWS/MAGAZINE ARTICLES ONLINE |
||||
Source: Effective Measure SA August 2015
