Overview
Not just a fearless advocate of political truth and national development, but also a proud promoter of personal liberation, a champion of lifestyle development, a doyen of enhanced entertainment options and an inspired innovator of information exchange. The Sowetan is engaging with a proudly South African readership that has come to a place where they have truly earned the right to be – ‘in the know and on the move.’ Sowetan has been remodeled to transport our readers around the brave new world that is contemporary South Africa. Some restyling includes an increased news count from 36 to 70 articles – much more international coverage and some cool insights from hot new columnists, a short sharp injection of what’s hot and who’s not, page three infotainment, wine club reviews, and Time-out entertainment section on Fridays, with the gig guide to tell you what to do on the weekend, broader and more pages of sports coverage including not only local and international soccer, but golf, rugby, formula one racing. Sowetan Job Market, published every Tuesday, guides our readers to the top of their careers.
COLUMN CONFIGURATION (8 COLUMN TABLOID)
| Column | Width |
| 1 Col | 30 mm |
| 2 Col | 63 mm |
| 3 Col | 96 mm |
| 4 Col | 129 mm |
| 5 Col | 162 mm |
| 6 Col | 195 mm |
| 7 Col | 228 mm |
| 8 Col | 261 mm |
| Tabloid DTS is 39 x 16 (390mm in height x 540mm in width) which includes 18mm gutter | |
MAIN BODY RATES (INCLUDING TIMEOUT AND EDUCATION)
| INCLUDING TIMEOUT AND EDUCATION) | Rate (psccm) | ||
| Full colour | R 411.00 | ||
| One Spot colour | R 319.00 | ||
| Black & White | R 248.00 | ||
| REGIONAL RATES | B/W | SPOT | FULL COLOUR |
| KZN | R 130.00 | R 153.00 | R 173.00 |
| Gauteng, Limpopo, North West, Mpumalanga | R 200.00 | R 266.00 | R 355.00 |
| Free State & Northern Cape | R 130.00 | R 153.00 | R 173.00 |
| Eastern & Western Cape | R 117.00 | R 139.00 | R 156.00 |
| SPECIAL POSITIONS | |||
| Ear Space (5×2) | FC Rate +200% | ||
| Front page solus (7×8)/(10×8) | FC Rate +200% | ||
| Page 2 & 3 facing pages | Rate +50% | ||
| Page 3 solus (max 20×8) | FC Rate +50% | ||
| Back page solus (10×8)- Sport | FC Rate +50% | ||
| B/W | SPOT | FULL | |
| AUCTIONS | R 225.00 | R 288.00 | R 386.00 |
| TENDERS | R 210.00 | R 261.00 | R 334.00 |
| LEGALS/CLASSIFIEDS DISPLAY | R 210.00 | R 261.00 | R 334.00 |
| GUARANTEED POSITIONS | Rate +25% | ||
| Sowetan Wrap | Rate on Request | ||
| JOB MARKET/WORLD OF JOBS COMBO | R 388.00 | R 465.00 | R 485.00 |
| Booking deadline: 3 working days prior to publication | |||
| Material deadline: 2 working days prior to publication | |||
| Cancellation deadline: 3 working days prior to publication | |||
| Cancellation Fee: 50% 2 days prior to publication and 100% 1 day prior to publication | |||
SOWETAN MOTORING MAIN BODY
| Rate (psccm) | |
| Full Color | R276.00 |
| One Spot Colour | R220.00 |
| Black and White | R176.00 |
| Booking deadline: 4 days prior to publication (Monday at 17.00) | |
| Material deadline: 2 days prior to publication (Wednesday at 11.00) | |
| Cancellation deadline: Any cancellations after 12.00 on the day of the booking deadline will be charged at 100% cancellation fee | |
SOWETAN MOTORING OPI
| OPI (Outside Printed Inserts) – Per Thousand | |||||||||
| PRODUCT | SIZE | PAGING | |||||||
| 4 to 8 | 8 to 16 | 16 to 24 | 24 to 32 | 32 to 48 | 48 to 64 | +64 | |||
| Inserts | Tabloid | R 792.00 | R 851.00 | R 911.00 | R 966.00 | R 1 024.00 | R 1 084.00 | R 1 150.00 | |
| A4 | R 725.00 | R 767.00 | R 808.00 | R 857.00 | R 909.00 | R 964.00 | R 1 020.00 | ||
| A5 | R 992.00 | R 977.00 | R 1 036.00 | ||||||
| Wrap (4 x Tabloid) |
Production | TBA |
| Per thousand | Media Cost | R 663.00 |
CLASSIFIED RATES
| CLASSIFIED RATES | Rate (psccm) | ||
| CLASSIFIED LINAGE (5.5 POINT) TRADE& PRIVATE | |||
| 1 – 3 insertions | R 194.00 | ||
| 4 or more insertions | R 157.00 | ||
| Tenders | R 180.00 | ||
| Vacancies | R 180.00 | ||
| Sales in execution | R 144.00 | ||
| Creditors & debtors (Per advertisement) | R 632.00 | ||
| Liquidation & distribution (Per advertisement) | R 632.00 | ||
| Insolvencies(Per advertisement) | R 632.00 | ||
| Town planning (Per advertisement) | R 678.00 | ||
| Liquor act (Per advertisement) | R 587.00 | ||
| Divorce Notices (per advertisement) | R 1 236.00 | ||
| Petroleum Licenses (per advertisement) | R 1 648.00 | ||
| Funeral Notices | |||
| — Trade (Per advertisement) | R 361.00 | ||
| — Private (Per advertisement) Sowetan | R 330.00 | ||
| B/W | SPOT | FULL COLOUR | |
| LEGALS/CLASSIFIEDS DISPLAY | R 201.00 | R 254.00 | R 324.00 |
SPECIAL POSITIONS
| SPECIAL POSITIONS | Rate (psccm) | ||
| U-Shape | Rate +30% | ||
| Inverted T-Shape | Rate +40% | ||
| H- Shape (only in Sports Section) | Rate +30% | ||
| L- Shape | Rate +30% | ||
| Island, Checkerboard, Earspace | Rate +50% | ||
| Booking deadline: 12:00, 2 days prior to publication | |||
| Material deadline: 12:00, 2 days prior to publication | |||
| Payment deadline: 10:00, 2 days prior to publication | |||
| Tel: 011 280 3431 | |||
OPI (OUTSIDE PRINTED INSERTS) - PER THOUSAND
| OPI (Outside Printed Inserts) – Per Thousand | |||||||||
| PRODUCT | SIZE | PAGING | |||||||
| 4 to 8 | 8 to 16 | 16 to 24 | 24 to 32 | 32 to 48 | 48 to 64 | +64 | |||
| Inserts | Tabloid | R 746.00 | R 802.00 | R 860.00 | R 911.00 | R 966.00 | R 1 021.00 | R 1 085.00 | |
| A4 | R 684.00 | R 724.00 | R 763.00 | R 808.00 | R 856.00 | R 908.00 | R 962.00 | ||
| A5 | R 869.00 | R 919.00 | R 976.00 | ||||||
All prices exclude VAT
A) For spend exceeding R 300,000 per annum, rates will be linked to RoP contractual spend discount. B) For spend less than R 300,000 per annum, rates will be negotiated separately based on client OPI spend. Inserts terms and conditions can be viewed in the specifications, terms and conditions document available at www.Tmadroom.co.za
