Sunday Times Travel Weekly Readership

Editor: Elizabeth Sleith
Format: Tabloid
Distribution: National

Overview

Travel has one desired destination – to be the definitive weekly guide to the best in South African and international travel. The original Sunday Times Travel earned its reputation as the best and most widely read travel publication in the country.

Travel continues that journey by providing extensive, insightful coverage of both popular and unusual local and international destinations, providing an exciting mix for actual travellers, people who want to travel, and armchair travellers.

By expanding our reporting on local and regional destinations in a fresh and intelligent manner, Travel has tapped into the rapidly growing travelling sector interested in exploring South Africa.

AGE GROUPS

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 Age
22% 21% 29% 29%
15-24 25-34 35-49 50+

GENDER

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55% 45%
MALE FEMALE

READERSHIP AND CIRCULATION

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READERSHIP: 1,719,000
CIRCULATION: 215,362

RACE

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78% 8% 8% 7%
BLACK COLOURED INDIAN WHITE

READERSHIP BY PROVINCE

Gauteng GAUTENG: 48%
kzn KWAZULU NATAL: 15%
ec EASTERN CAPE: 10%
wc WESTERN CAPE: 12%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 4%
mpum MPUMALANGA: 6%
limp LIMPOPO: 3%

SOCIO-ECONOMIC MEASURE

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SEM
1-4
22%
SEM
5-6
21%
SEM
7-8
29%
SEM
9-10
29%

WORK STATUS

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48%
WORKING

EDUCATION

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37% 41% 22%
UP TO MATRIC MATRIC TERTIARY

Sources: PAMS 2019 ABC Jan-Mar 2020 Narrative April 2020  Brandmapp 2020