Sowetan Live Readership

Overview

Sowetan brings ‘The Soul Truth’ to readers who are ‘In the Know, On the Move’. Monday to Friday, this strong brand will bring you the best news complemented by need-to-know information from the world of politics, comprehensive local soccer coverage plus helpful consumer, relationships and lifestyle advice.

INTERNET ACCESS LOCATIONS

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HOME: 19%
WORKPLACE: 73%
EDUCATION FACILITY/LIBRARY: 2%
INTERNET CAFE: 2%
SMART PHONES: 14%
TABLET: 3%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 7%
1600 – 11999: 23%
12000 – 29999: 39%
30000 – 70000: 13%

WORKING STATUS

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WORKING
54%

INTERNET STATS

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UNIQUE BROWSERS: 3,335,876
PAGE VIEWS: 10,489,195

EDUCATION

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18% 28%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
33% 19%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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51% 43% 4%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
53% 47%

HOME OWNERSHIP

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38% 36%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

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20 – 24 25 – 34 35 – 49 50+
17% 28% 30% 21%

RACE

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91% 2% 0% 2%
BLACK COLOURED INDIAN WHITE

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG: 63%
kzn KWAZULU NATAL: 4%
ec EASTERN CAPE: 2%
wc WESTERN CAPE: 4%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 7%
mpum MPUMALANGA: 7%
limp LIMPOPO: 10%

Source: Effective Measure SA August 2020

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